Product
Product at Hellyeah. Designs the surface where people and automation share a workspace: what to expose, what to automate, what to leave alone.
Step-by-step guide to recovering a restricted Facebook ad account: how to identify the policy violation in Account Quality, what to fix before appealing, and how to submit a review.
Yulong He
How to diagnose and fix a suspended Google Ads account: navigate Account Issues, identify the violation type, fix it before appealing, and understand which suspensions rarely reverse.
Yulong He
Run a Google Ads audit on small accounts: 15 prioritized checks for campaigns under $5K/month, covering tracking, spend, and bidding thresholds.
Yulong He
A weighted 15-question checklist for evaluating paid media management platforms, covering automation depth (40%), data ownership (25%), contract risk (20%), and speed to action (15%).
Yulong He
Compare the true cost of in-house paid media, agency, and platform management at $50K-$200K monthly spend using BLS data, SHRM benchmarks, and agency pricing surveys.
Yulong He
A 3-tier 100-point vendor scorecard evaluating AI marketing vendors on automation depth, data ownership, and incentive alignment. Vendors scoring 70+ are unlikely to create switching cost risk.
Yulong He
AgencyAnalytics alternatives evaluated on report-to-decision latency: Hellyeah, Swydo, Whatagraph, DashThis, Looker Studio, and Databox compared for paid media teams.
Yulong He
Rockerbox alternatives compared for paid media teams: Hellyeah, Northbeam, Triple Whale, Measured, and Cometly ranked by whether attribution output actually improves campaign decisions.
Yulong He
Segment vs RudderStack in 2026: compare pricing, integrations, and data ownership. Segment wins on breadth; RudderStack wins on cost and control.
Yulong He
Attribution software tells you which campaigns drove which installs. For app and game teams, the stakes are higher: broken attribution scales losing campaigns. Here's what actually matters.
Yulong He
Ecommerce app marketing requires mobile-first thinking: cart abandonment push, in-app upsell, and LTV optimization at the session level. Here are the platforms and use cases that work.
Yulong He
The best in-app messaging platforms for mobile growth teams. Ranked by trigger depth, personalization, analytics, real-time performance, and ease of implementation.
Yulong He
mParticle leads on mobile SDK quality, real-time streaming, and schema validation. Segment leads on integration breadth and developer experience. Here is the full 2026 comparison for growth and data teams.
Yulong He