{"name":"Hellyeah","url":"https://www.hellyeahai.com/brand","colors":[{"name":"Hellyeah Orange","hex":"#FF4301","rgb":"RGB (255, 67, 1)","cmyk":"C0% M74% Y100% K0%","usage":"The one brand color. The logo, accents and calls to action."},{"name":"Hellyeah Navy","hex":"#0D0C2B","rgb":"RGB (13, 12, 43)","cmyk":"C70% M72% Y0% K83%","usage":"The dark logo variant and deep brand surfaces."},{"name":"Black","hex":"#0D0D0D","rgb":"RGB (13, 13, 13)","cmyk":"C0% M0% Y0% K95%","usage":"Headings and body copy on light surfaces."},{"name":"Gray","hex":"#F4F4F4","rgb":"RGB (244, 244, 244)","cmyk":"C0% M0% Y0% K4%","usage":"Section backgrounds and dividers."},{"name":"White","hex":"#FFFFFF","rgb":"RGB (255, 255, 255)","cmyk":"C0% M0% Y0% K0%","usage":"The default surface and type on dark backgrounds."}],"typography":{"typefaces":[{"name":"Lastik","role":"Sets page and section headings. Regular is the only cut we ship, so never fake a bold or an italic.","weights":[{"label":"Regular","value":400}]},{"name":"GeneralSans","role":"Carries body copy, interface text and labels. A variable font, so any weight from 200 to 600 is available.","weights":[{"label":"Light 200","value":200},{"label":"Regular 400","value":400},{"label":"Medium 500","value":500},{"label":"Semibold 600","value":600}]}]},"logos":[{"name":"Lockup","usage":"The default. Use it wherever the brand appears first.","src":"https://www.hellyeahai.com/assets/brand/lockup-orange.svg","downloads":[{"label":"SVG","href":"https://www.hellyeahai.com/assets/brand/lockup-orange.svg"},{"label":"PNG","href":"https://www.hellyeahai.com/assets/brand/lockup-orange.png"}]},{"name":"Lockup, white","usage":"For dark backgrounds and photography.","src":"https://www.hellyeahai.com/assets/brand/lockup-white.svg","downloads":[{"label":"SVG","href":"https://www.hellyeahai.com/assets/brand/lockup-white.svg"},{"label":"PNG","href":"https://www.hellyeahai.com/assets/brand/lockup-white.png"}]},{"name":"Icon","usage":"The app icon. For favicons, avatars and product surfaces.","src":"https://www.hellyeahai.com/assets/brand/icon-orange.svg","downloads":[{"label":"SVG","href":"https://www.hellyeahai.com/assets/brand/icon-orange.svg"},{"label":"PNG","href":"https://www.hellyeahai.com/assets/brand/icon-orange.png"}]},{"name":"Icon, white","usage":"The app icon on dark surfaces.","src":"https://www.hellyeahai.com/assets/brand/icon-white.svg","downloads":[{"label":"SVG","href":"https://www.hellyeahai.com/assets/brand/icon-white.svg"},{"label":"PNG","href":"https://www.hellyeahai.com/assets/brand/icon-white.png"}]},{"name":"Glyph","usage":"The mark alone, without the container.","src":"https://www.hellyeahai.com/assets/brand/glyph-orange.svg","downloads":[{"label":"SVG","href":"https://www.hellyeahai.com/assets/brand/glyph-orange.svg"},{"label":"PNG","href":"https://www.hellyeahai.com/assets/brand/glyph-orange.png"}]},{"name":"Glyph, white","usage":"The mark on dark surfaces.","src":"https://www.hellyeahai.com/assets/brand/glyph-white.svg","downloads":[{"label":"SVG","href":"https://www.hellyeahai.com/assets/brand/glyph-white.svg"},{"label":"PNG","href":"https://www.hellyeahai.com/assets/brand/glyph-white.png"}]},{"name":"Wordmark","usage":"The name alone. Use when the mark already appears nearby.","src":"https://www.hellyeahai.com/assets/brand/wordmark-orange.svg","downloads":[{"label":"SVG","href":"https://www.hellyeahai.com/assets/brand/wordmark-orange.svg"},{"label":"PNG","href":"https://www.hellyeahai.com/assets/brand/wordmark-orange.png"}]},{"name":"Wordmark, white","usage":"The name on dark surfaces.","src":"https://www.hellyeahai.com/assets/brand/wordmark-white.svg","downloads":[{"label":"SVG","href":"https://www.hellyeahai.com/assets/brand/wordmark-white.svg"},{"label":"PNG","href":"https://www.hellyeahai.com/assets/brand/wordmark-white.png"}]}],"usageRules":["Keep clear space around the logo equal to the height of the mark.","Do not rotate, stretch, recolor or add effects to the logo.","Never place the dark logo on a dark surface. Use the white variant.","Below 24px, use the glyph rather than the full lockup.","Use the supplied files. Do not redraw the mark or reset the wordmark."],"archive":"https://www.hellyeahai.com/assets/brand/hellyeah-brand-assets.zip"}