Public blockchain Achain
We gave Achain brand momentum by turning events into a paid reach and community engine.
- Platform
- WebLive events
- Channels
- GoogleMetaXProgrammatic
- Strategies
- BrandingEvent marketing
Objective
A Layer 1 lives or dies on developer and community attention. Achain had events lined up but no system to turn them into awareness before, during and after each one.
The core challenges we solved
- 01
Events that ended at the door
Each event was planned and run on its own, so the attention it generated disappeared as soon as it finished.
- 02
Reach without a follow-up path
Announcements drew an audience once, with nothing in place to bring that audience back for the next event.
- 03
One message across every market
A single global creative set was asked to work across regions with different languages, developer communities and platform habits.
- 04
Vanity metrics as the only report
Impressions and follower counts were the measures on hand, and neither said whether anyone attended or joined.
Our approach
- Step 01
Paid amplification around every event
Each event was wrapped in pre-event reach, live coverage and post-event retargeting, so one date produced several weeks of contact.
- Pre-event reach campaigns in each priority market
- Live coverage amplified while the event ran
- Post-event retargeting into community signup
- Step 02
One message per market
Creative and targeting were localised for each region rather than translated from a single global set, matching the developer communities in each one.
- Regional creative built per market, not translated
- Channel mix matched to local platform habits
- Community calls to action in the local language
- Step 03
Measured attention, not vanity
Reach, community signups and event attendance were tracked per campaign, which made it possible to move budget toward the events that actually converted interest.
- Signups and attendance attributed per campaign
- Budget shifted toward formats that drove attendance
- Reporting held to attendance rather than impressions
Business impact and results
- People reached
- 2.4MPeople reachedAcross all event campaigns
- Event signups and attendees
- 9,200Event signups and attendeesTracked per campaign
- Events amplified
- 14Events amplifiedAcross the full programme
