Web3 game Heroes of Mavia

We ran full go-to-market strategy and launch for a Web3 title, scaling past 1M installs while lifting return.

Platform: iOSAndroid
Channels: MetaGoogleTikTokSnapchat
Strategies: User acquisitionBranding

Objective

The game had to handle Web3 compliance, stand out in a competitive gaming market, scale efficiently and build user trust, all while improving monetisation and the in-game experience.

The core challenges we solved

01
Web3 compliance
Complex Web3 advertising rules and compliance limits applied differently in each market, and performance had to hold inside them.
02
Market competition
Differentiating in a mobile gaming market filled with major global publishers and established franchises.
03
Cost efficiency
Holding acquisition costs down while scaling campaigns quickly across several ad platforms and regions.
04
Trust and monetisation
Earning player trust and lifting monetisation for a Web3 title while improving the in-game experience.

Our approach

Step 01
Beta and soft launch testing
Early campaigns studied player behaviour and found the areas worth fixing. Retention, monetisation and feedback data tuned the in-game economy before any spend scaled.
- Player behaviour analysis and structured testing
- In-game economy refined against real data
- Retention and monetisation tracked from the start
Step 02
Global user acquisition
Once the metrics validated, scaling went worldwide across the major platforms and networks, with campaigns adapted by region and creative type to hold CPI and return steady.
- Multi-platform scaling across Meta, Google, TikTok and Snapchat
- Campaigns customised per region
- Branding and performance balanced in the same plan
Step 03
Web3 integration and optimisation
We worked with the ad partners to secure approvals for Web3 placements and keep policy aligned, alongside monetisation and in-game flow improvements that raised conversion.
- Web3 ad placement approvals secured per platform
- Monetisation systems optimised against retention
- In-game flow and conversion improvements shipped