Gaming marketing platform. Players acquired. Revenue maxed.
Median D7 retention across mobile games is just 4.2% — meaning 96% of acquired players are gone in a week. Hellyeah’s AI agents automate UA, re-engagement, and monetization optimization so studios stop losing players they already paid to acquire.
The gaming marketing challenge.
Mobile game marketing is unlike any other vertical — ATT signal loss, SKAN ambiguity, hybrid monetization complexity, and a retention cliff that starts at install. Generic marketing tools weren't built for this.
Rising CPIs Across Channels
iOS CPI is already 3.5× higher than Android on average — and rising. North American installs average $6.78 CPI for casual games, while mid-core titles push even higher. Manual bid management can't respond fast enough to daily CPI swings across Meta, Google UAC, and Apple Search Ads.
Post-ATT Signal Loss on iOS
Apple's ATT framework removed device-level attribution for most players. SKAN's aggregated conversion values give UA teams days-old data, while agents using probabilistic modeling and MMP signals can make real-time decisions that deterministic data no longer supports.
The D1/D7 Retention Cliff
Median D1 retention across all mobile games is just 22.91%, and D7 drops to 4.2%. That means 95%+ of acquired players are gone in a week. Without automated re-engagement triggered by in-game behavior signals, studios have no scalable way to improve these numbers.
Balancing IAP vs Ad Monetization
Only 1.83% of players make in-game purchases (Unity 2024 data), while 43% of games now run hybrid monetization. Getting the IAA/IAP balance wrong — too many interstitials, wrong IAP offer timing — destroys both revenue streams. Optimization requires per-player behavioral modeling that no static rules engine can handle.
Built for the full game growth stack.
Hellyeah deploys AI agents across the full game marketing stack — from paid UA and creative rotation to lifecycle re-engagement and organic content — all from a single command layer.
Performance Marketing →
AI agents manage UA spend across Meta, Google UAC, Apple Search Ads, and TikTok — optimizing CPIs, rotating creatives, and reallocating budget toward highest-LTV player segments in real time.
Lifecycle Automation →
Behavior-triggered sequences for D1/D7/D30 re-engagement, IAP offer delivery, lapsed player win-backs, and cohort-based retention campaigns — personalized to each player's game state.
Agentic Marketing →
Autonomous agents that accept a UA goal — 'acquire 10,000 high-LTV players at < $4 CPI this month' — and orchestrate channel spend, creative, and retargeting without manual setup.
SEO / GEO Content →
Agents produce game review content, app store optimization copy, and wiki-style guides that drive organic installs and rank in AI search results for your game's core keywords.
Three steps to autonomous player growth.
From ad network sync to autonomous player acquisition — most game studios are live within 24 hours.
Connect your ad networks and analytics
Link Meta, Google UAC, Apple Search Ads, and your game analytics platform (GameAnalytics, Adjust, AppsFlyer). Agents ingest D1/D7 retention data and IAP events to build your player LTV model immediately.
Set your CPI target and monetization goals
Define your target CPI by geo/tier, daily budget, and D7 retention floor. Agents own bid strategy, creative rotation, and SKAN optimization within those parameters — 24/7 across iOS and Android.
Agents acquire and retain players continuously
Agents optimize UA across iOS and Android simultaneously, fire re-engagement sequences for churned players, and balance IAP versus ad monetization to maximize each cohort's long-term value.
See Hellyeah run a live UA campaign for your game.
CPI targets, channel mix, and re-engagement — set up in under 4 minutes.
Results game studios see.
Studios using Hellyeah's gaming marketing platform see compounding improvements across their UA funnel, retention cohorts, and monetization mix.
CPI reduction for high-LTV player segments using neural network-powered UA
Behavioral re-engagement agents lift D7 retention by targeting lapse signals early
Of games now run hybrid IAP + ad monetization — Hellyeah optimizes both revenue lines
Three layers. One game growth engine.
Hellyeah's gaming marketing stack combines three platforms — giving you an AI agent layer that runs your entire game growth operation from UA to win-back.
The AI marketing agent that accepts UA goals via CLI, SDK, or WhatsApp and orchestrates spend, creative, and lifecycle across game marketing channels autonomously.
Real-time player intelligence and attribution. Agents use Mutation's signals to decide which UA channels produce high-LTV players, and when to trigger re-engagement sequences.
Win-back and lapsed-player re-engagement engine. Identifies churned player segments, builds personalized return sequences, and continuously optimizes incentive mix and timing.
Gaming marketing platform, answered.
Everything game studios and UA managers need to know about deploying AI marketing agents for player acquisition and monetization.
What is a gaming marketing platform?
A gaming marketing platform is a system built specifically to manage user acquisition, lifecycle marketing, and monetization optimization for game studios. Unlike generic ad platforms, a gaming-specific platform understands the unique signals that matter — D1/D7/D30 retention rates, ARPU by cohort, IAP vs ad revenue mix, and platform-specific attribution challenges like SKAN on iOS. Hellyeah's platform deploys AI agents that run UA campaigns, re-engagement sequences, and spend optimization natively across game marketing channels.
How does Hellyeah adapt to SKAN and ATT on iOS?
Apple's SKAdNetwork (SKAN) and App Tracking Transparency (ATT) framework limit deterministic attribution on iOS, forcing most UA teams to rely on modeled data. Hellyeah's agents are built to operate in this privacy-constrained environment — they use aggregated conversion value schemas, probabilistic modeling, and MMP-integrated signals to make confident spend decisions without relying on device-level IDFA data. Campaigns adapt automatically as SKAN conversion windows update.
Can Hellyeah automate D1, D7, and D30 retention campaigns?
Yes. Hellyeah's lifecycle automation agents trigger re-engagement sequences based on in-game behavior signals — session frequency drops, level progression stalls, lapsed purchase windows, and IAP abandon events. Agents personalize push notifications, email, and in-app messaging to each player's game state, automating what most teams handle manually through rigid drip sequences that can't adapt to individual player behavior.
How does Hellyeah handle IAP vs ad monetization optimization?
Hellyeah agents segment players by monetization profile at install — predicting spender likelihood, optimal IAP offer timing, and ad frequency tolerance based on early behavioral signals. For hybrid-monetized games, agents balance IAA (in-app advertising) fill rates against IAP conversion windows, reducing the revenue cannibalization that hurts games leaning too hard on interstitial frequency. The goal is LTV maximization per player, not just one revenue line.
Which UA platforms does Hellyeah manage for game studios?
Hellyeah agents manage campaigns across Meta Ads (Facebook and Instagram), Google UAC (Universal App Campaigns), Apple Search Ads, and TikTok Ads — the four dominant UA channels for mobile games. Cross-platform budget allocation moves spend automatically toward channels delivering the lowest CPI for high-LTV player segments, not just cheapest installs. Hellyeah also supports influencer and streaming platform (Twitch/YouTube) ROI tracking and outreach automation.
How does Hellyeah handle COPPA and GDPR compliance for games?
Games targeting users under 13 (COPPA) or EU players (GDPR) face strict restrictions on behavioral targeting and data collection. Hellyeah's compliance guardrails let you configure audience exclusions, consent-gated tracking, and message content rules that the agents respect unconditionally. COPPA-restricted campaigns automatically suppress behavioral segments and operate only on contextual targeting, while GDPR-compliant flows respect consent signals from your CMP before triggering any personalized outreach.
Can Hellyeah track and scale influencer and streamer marketing ROI?
Yes. Hellyeah's influencer module discovers creators by genre fit, audience demographics, and historical UA performance — not just follower count. Agents automate outreach, track install attribution from streamer-specific promo codes and deep links, and calculate blended ROAS per creator. Budget reallocates toward creators delivering the best LTV-weighted installs, and the system flags creators with high installs but low D7 retention before they waste more spend.
How do win-back campaigns work for lapsed players?
Hellyeah's re-engagement agents identify lapsed player segments — defined by your configurable inactivity windows — and build personalized win-back sequences across push, email, and paid retargeting. Agents test return incentive variants (free in-game currency, limited-time events, new content teasers) and optimize message timing, offer size, and channel mix based on each player's historical engagement pattern. Win-back campaigns run continuously without manual segment refreshes.
Solve these problems with Hellyeah
See how this capability maps to business outcomes.
More use cases
Explore other arenas where Hellyeah’s agents drive growth.
Ready to scale your game?
Book a 20-minute demo and see how Hellyeah’s gaming marketing platform runs UA, re-engagement, and monetization optimization — from goal to live campaigns — in under 4 minutes.