Join acquisition to in-app outcomes
X-Ray uses the identifiers available in the stack to connect campaign identity with later server or product events.
Paid media for mobile apps
Connect app acquisition to retained customer value.
Hellyeah brings campaign, install and downstream product evidence into one paid media operating loop so teams can distinguish acquired users from useful growth.
Where the work changes.
Keep the signal honest
Install and activation events answer different questions. The measurement plan documents which one guides bidding and which later events validate customer quality.
Carry evidence into the next campaign
AIMA prepares the campaign plan from the business profile. Managed Growth uses audience, creative and outcome data to execute the next approved change.
Questions before the audit.
- Can Hellyeah measure users after install?
- It can use downstream events when the app and attribution stack expose a durable identity that can be joined to the acquisition source.
- Does Hellyeah replace app attribution infrastructure?
- No. Hellyeah uses the identifiers and events available in your stack alongside your app attribution infrastructure.
- How should teams compare install campaigns?
- Compare the downstream customer behavior produced by each campaign, not only install cost. Define the validation event before moving budget.
Review what happens after the install.
Bring the campaign plan, attribution setup and product events used to judge customer quality.
Request a Growth Audit