Mobile app marketing platform. Every install counts.
Mobile UA costs have risen 60% over five years. North American CPI now averages $5.28 per install. Hellyeah’s agents optimize every bid, creative, and retention sequence in real time — so your install economics actually close.
The mobile app marketing challenge.
Mobile app growth has never been harder. Rising acquisition costs, signal loss from privacy changes, and brutal retention curves stack against teams running manual campaigns.
Rising UA costs across Meta and Google
Mobile app UA costs have risen 60% over the last five years. North American CPI now averages $5.28 per install, with fintech and gaming apps pushing past $6.50. Manual bid management can't react fast enough to impression-level cost signals — agents can.
Post-ATT signal degradation on iOS
Apple's ATT framework limits cross-app tracking, fragmenting the attribution signal iOS campaigns depend on. SKAN's 24–48 hour attribution windows and limited conversion value schemas make optimization cycles slow and imprecise for human-led teams.
D1/D7/D30 retention cliffs
Most apps lose 77% of their daily active users within 3 days of install. Without personalized, behaviour-triggered retention sequences that fire in real time — not batch email campaigns — the install economics never close.
LTV uncertainty in the first 30 days
Allocating UA budget without reliable early LTV signals leads to over-investing in low-value cohorts and under-investing in high-value segments. Agents combine early in-app event patterns with MMP attribution data to project LTV and reallocate budget before the window closes.
Four capabilities. One platform.
Hellyeah's agent capabilities are built to handle every layer of mobile growth — from UA bid management to personalized retention sequences and organic install growth.
Performance Marketing Optimization
Agents manage Google App Campaigns, Meta, and Apple Search Ads continuously — adjusting bids, rotating creatives, and reallocating budget to winning segments in real time.
Learn more →Lifecycle Automation
Behaviour-triggered push, in-app, and email sequences that personalize retention flows based on real user actions — not fixed time-window drip campaigns.
Learn more →Agentic Marketing
Goal-driven autonomous agents that orchestrate UA and retention across every channel from a single command — CLI, SDK, or console.
Learn more →SEO / GEO Content
App store optimization content, long-tail keyword articles, and generative-AI-cited content that drives organic installs alongside paid UA.
Learn more →Three steps to autonomous growth.
Getting from zero to autonomous mobile app growth takes three steps. Most teams are live within 24 hours.
Connect your ad accounts and MMP
Plug in your MMP (AppsFlyer, Adjust, or Branch), Meta, Google, and Apple Search Ads. Setup takes under 15 minutes — no SDK changes required. Agents start ingesting real-time event and attribution data immediately.
Set your CPI target and budget guardrails
Define your CPI ceiling, daily budget cap, and retention goals. Agents interpret these as operating constraints and handle every bid, creative rotation, and audience reallocation decision within them — 24/7.
Agents optimize across every channel continuously
Agents rotate creatives toward high-performing variants, reallocate budget to winning segments, trigger personalized D1/D7/D30 retention sequences, and surface weekly insight reports. Your job shifts from managing campaigns to reviewing results.
See agents optimize a live UA campaign.
Goal to live app ads in under 4 minutes — no manual setup.
What results to expect.
What teams running Hellyeah on mobile apps see after the first 4–6 weeks of agent operation.
High-performing creative assets generated and rotated by agents cut acquisition costs versus generic ad approaches, per industry benchmarks.
Optimized post-install lifecycle sequences and store listing combinations improve downstream conversion from install to first paying action.
Agents never stop. Bid adjustments, creative swaps, and budget reallocations happen across time zones without a human review cycle.
The stack behind every install.
Three integrated platforms power the mobile app marketing engine — agent orchestration, intelligence, and real-time execution.
Accepts your UA and retention goals and orchestrates execution across Meta, Google, ASA, and lifecycle channels — 24/7.
Real-time audience intelligence, SKAN signal processing, and cohort LTV projection — powering agent bid decisions.
Behaviour-triggered lifecycle engine that fires personalized push, in-app, and email sequences based on real user actions.
Mobile app marketing, answered.
Everything you need to know about deploying AI agents for mobile app user acquisition and retention.
What is a mobile app marketing platform?
A mobile app marketing platform is a suite of tools and automation systems that manage user acquisition, retention, and monetization for mobile applications. Modern platforms like Hellyeah go further — deploying autonomous AI agents that optimize UA campaigns, trigger personalized retention sequences, and reallocate budget across channels in real time without manual intervention.
How does Apple's ATT framework affect AI campaign optimization?
ATT (App Tracking Transparency) limits cross-app tracking on iOS, which reduces the signal fidelity ad platforms use for targeting and attribution. Hellyeah's agents adapt by leaning on SKAdNetwork (SKAN) signals, probabilistic attribution models, and first-party event data — reconstructing intent signals from available data rather than depending on deprecated third-party identifiers.
Can Hellyeah automate my entire UA campaign workflow?
Yes. Hellyeah's agents manage campaign creation, bid strategy, audience segmentation, creative rotation, and budget reallocation across Meta, Google App Campaigns, and Apple Search Ads — autonomously. You set a CPI target and daily budget cap; agents handle every execution decision within those guardrails 24/7.
How do D1, D7, and D30 retention sequences work with AI?
Agents trigger personalized push notifications, in-app messages, and email sequences based on real user behaviour — not fixed time windows. A user who completes onboarding on D1 gets a different D7 message than one who dropped off at step 2. Agents write the messaging variants, measure engagement, and iterate the sequences continuously — improving retention rates without manual A/B test queues.
What CPI benchmarks should I be targeting for my app?
CPI varies significantly by category and market. In North America, average mobile app CPI runs around $5.28 per install, with fintech apps reaching $6.91 and gaming at $6.60. Globally, averages range from $0.34 in LATAM to $5.28 in North America. iOS CPIs are typically 30–50% higher than Android. Hellyeah's agents are benchmarked against these industry figures and optimize toward your category's specific cost floor.
What's different about iOS vs Android UA strategy?
iOS UA runs through SKAN attribution and Apple Search Ads, where privacy-first optimization requires probabilistic modelling and creative-led differentiation. Android has more flexible tracking via Google's Privacy Sandbox, with better intent signal fidelity. Hellyeah's agents apply platform-appropriate strategies for each OS — not a unified approach that underperforms on both.
What CRM and MMP integrations does Hellyeah support?
Hellyeah connects to leading mobile measurement partners (MMPs) including AppsFlyer, Adjust, and Branch for attribution data, plus CRM and lifecycle tools for in-app engagement signals. Agents ingest conversion events, LTV projections, and cohort data from your MMP to make real-time budget reallocation decisions grounded in actual downstream value — not just installs.
How quickly can I expect to see results?
Agents begin collecting performance signals immediately on connection. Most mobile app teams see measurable CPI improvement within 1–2 weeks as agents accumulate cohort data. The biggest gains — creative optimization reducing acquisition costs by 30–45% versus generic approaches — typically compound over 4–6 weeks as agents learn your audience's response patterns.
Solve these problems with Hellyeah
See how this capability maps to business outcomes.
More use cases
Hellyeah’s agents are calibrated for every vertical.
Ready to scale your mobile app?
Book a 20-minute demo and see how Hellyeah’s agents optimize a live UA campaign — from CPI target to bid strategy to creative rotation — in under 4 minutes.