# Hellyeah > Hellyeah runs and improves your paid ads. Senior growth experts handle strategy, campaigns, creative testing and measurement, with AI to move faster and scale what works. Hellyeah is a paid media company, not a self-serve SaaS tool and not a traditional agency. Engagements start with a growth audit and a demo. AIMA and the CLI are execution surfaces that plan and launch campaigns; neither is a chat interface or a conversational bot. ## Products and services - [Managed Growth](https://www.hellyeahai.com/managed-growth): Named growth, creative and measurement leads run your paid accounts inside the Hellyeah platform, under spend caps and approvals you set. - [X-Ray](https://www.hellyeahai.com/x-ray): X-Ray installs tracking, watches for the events that go quiet, and repairs broken instrumentation through pull requests you approve. - [AIMA](https://www.hellyeahai.com/aima): AIMA learns your business, plans the campaign, writes the ads and launches them across ad platforms. - [CLI](https://www.hellyeahai.com/cli): The Hellyeah CLI launches campaigns, generates creative and wires attribution from the terminal. JSON on stdout, stable exit codes, agent ready. - [Products](https://www.hellyeahai.com/products): One growth system, offered as a managed service and as products: Managed Growth, X Ray, AIMA and CLI. ## Solutions - [Paid media solutions](https://www.hellyeahai.com/solutions): Explore Hellyeah paid media solutions for acquisition cost, conversion rate, marketing ROI, campaign automation and scaling ad spend. - [Reduce customer acquisition cost](https://www.hellyeahai.com/solutions/reduce-cac): Reduce customer acquisition cost with connected paid media measurement, creative testing, campaign execution and human spend controls. - [Improve paid media conversion rate](https://www.hellyeahai.com/solutions/improve-conversion-rate): Improve paid media conversion rate by connecting audience intent, creative testing, funnel measurement and campaign execution. - [Improve marketing ROI](https://www.hellyeahai.com/solutions/improve-marketing-roi): Improve paid media ROI with revenue-connected attribution, campaign planning, creative testing and managed execution. - [AI marketing automation for paid media](https://www.hellyeahai.com/solutions/automate-marketing): Automate paid media analysis, campaign planning and execution with AIMA, X-Ray measurement and human approval controls. - [Scale paid ads with control](https://www.hellyeahai.com/solutions/scale-paid-ads): Scale paid ads with connected attribution, campaign planning, creative iteration, human approval and spend controls. ## Industries - [Paid media by industry](https://www.hellyeahai.com/for): See how Hellyeah approaches paid media for B2B, consumer technology, ecommerce, education, fintech, gaming and mobile apps. - [Paid media for B2B enterprise](https://www.hellyeahai.com/for/b2b-enterprise): Plan and measure B2B enterprise paid media across campaign execution, qualified pipeline and downstream revenue outcomes. - [Paid media for consumer technology](https://www.hellyeahai.com/for/consumer-tech): Connect consumer technology paid media to activation, purchase and retained customer signals with Hellyeah. - [Paid media for ecommerce](https://www.hellyeahai.com/for/ecommerce): Operate ecommerce paid media with purchase attribution, creative testing, revenue context and spend controls. - [Paid media for education technology](https://www.hellyeahai.com/for/edutech): Connect education technology paid media to qualified interest, enrollment and downstream outcomes. - [Paid media for fintech](https://www.hellyeahai.com/for/fintech): Operate fintech paid media with downstream attribution, approved messaging, human review and spend controls. - [Paid media for gaming](https://www.hellyeahai.com/for/gaming): Connect gaming paid media and player acquisition to downstream engagement and value signals. - [Paid media for mobile apps](https://www.hellyeahai.com/for/mobile-apps): Operate mobile app paid acquisition with downstream product events, creative testing and campaign controls. ## Capabilities - [Paid media capabilities](https://www.hellyeahai.com/capabilities): Explore Hellyeah capabilities for performance marketing, paid media creative generation and agentic campaign execution. - [Performance marketing](https://www.hellyeahai.com/capabilities/performance-marketing): Operate performance marketing with connected campaign execution, creative testing, attribution and human spend controls. - [Paid media creative generation](https://www.hellyeahai.com/capabilities/creative-generation): Generate and test paid media creative with audience context, campaign evidence and managed execution. - [Agentic marketing for paid media](https://www.hellyeahai.com/capabilities/agentic-marketing): Use AIMA for structured paid media research, campaign planning and execution with human review boundaries. ## Calculators - [Paid media calculators](https://www.hellyeahai.com/tools): Calculate CAC, ROAS, break-even ROAS, LTV, CAC payback and marketing ROI with transparent formulas. - [CAC calculator](https://www.hellyeahai.com/tools/cac-calculator): Calculate new-customer CAC and blended CAC from marketing spend, sales spend and acquired customers. - [ROAS calculator](https://www.hellyeahai.com/tools/roas-calculator): Calculate current ROAS, break-even ROAS, target ROAS and lifetime revenue to CAC. - [Break-even ROAS calculator](https://www.hellyeahai.com/tools/break-even-roas-calculator): Calculate break-even ROAS after gross margin and shipping or fulfillment costs. - [Customer LTV calculator](https://www.hellyeahai.com/tools/ltv-calculator): Calculate basic, margin-adjusted and expansion-adjusted customer LTV plus the LTV to CAC ratio. - [CAC payback calculator](https://www.hellyeahai.com/tools/cac-payback-calculator): Calculate CAC payback months and model the effect of reducing acquisition cost. - [Marketing ROI calculator](https://www.hellyeahai.com/tools/marketing-roi-calculator): Calculate marketing ROI, baseline-adjusted incremental ROI and revenue per dollar of spend. ## Company - [How We Work](https://www.hellyeahai.com/how-we-work): How Hellyeah works: a continuous loop of reading the account, committing spend and compounding what performs, with a named lead accountable throughout. - [Brand assets](https://www.hellyeahai.com/brand): Official Hellyeah brand reference: logo variants, color values, typography and downloadable assets. - [Careers](https://www.hellyeahai.com/careers): View current roles at Hellyeah and apply through the official hiring board. - [Contact](https://www.hellyeahai.com/contact): Contact Hellyeah by email or request a paid media growth audit. - [Request a Growth Audit](https://www.hellyeahai.com/demo): Book a working session for a Hellyeah paid media growth audit. - [Customers](https://www.hellyeahai.com/customers): Selected paid growth work from the team behind Hellyeah, across app, game and brand launches. - [Events](https://www.hellyeahai.com/events): Where the Hellyeah team shows up in person. In-person gatherings for operators who move the numbers. - [Blog](https://www.hellyeahai.com/blog): Articles on paid media, attribution, creative testing and growth measurement. ## Brand - [Brand assets](https://www.hellyeahai.com/brand): Official Hellyeah brand reference: logo variants, color values, typography and downloadable assets. - [Brand tokens (JSON)](https://www.hellyeahai.com/brand-tokens.json): Machine readable colors, typography, logo file URLs and usage rules. Fetch this before applying the brand. - [Brand asset archive (ZIP)](https://www.hellyeahai.com/assets/brand/hellyeah-brand-assets.zip): Every logo variant as SVG and PNG. - [Wallpapers](https://www.hellyeahai.com/wallpapers): Free Hellyeah desktop wallpapers in dark and light, sized 3840 by 2160 for 4K displays. The brand color is Hellyeah Orange #FF4301. Display headings are set in Lastik and everything else in GeneralSans. Orange is an accent only, never a background or body text. Use the hosted logo files as supplied; do not recreate the mark in code. ## Optional - [Documentation](https://docs.hellyeahai.com): Product documentation for the CLI, the X-Ray SDK and AIMA. - [Request a Growth Audit](https://cal.com/team/hellyeah/hellyeah-demo): Book time with the team. - [Privacy](https://www.hellyeahai.com/privacy) - [Terms](https://www.hellyeahai.com/terms) - [Security](https://www.hellyeahai.com/security)