Managed Growth
We run the account with you, not for you.
You get named people who own your paid growth, working inside the system that runs it. You keep the accounts, the data and the spend controls.
Who runs your account
Three named roles, not a pooled queue. You know who to ask, and what each of them is accountable for.
- 01
Growth lead
Owns the number. Decides where budget moves and what gets cut.
Only they decide
Budget, channel mix, and which tests are worth the spend.
- 02
Creative lead
Owns what the ads say. Reads what performed and briefs the next round.
Only they decide
Angles, offers, and which creative gets killed.
- 03
Measurement engineer
Owns whether the numbers are true. Fixes tracking before it costs you a month.
Only they decide
What counts as a conversion, and which data to trust.
What the system does, what a person decides
The system
Volume and vigilance. It runs whether anyone is watching.
- Builds and ships campaign variants
- Watches the account continuously, not on a weekly review
- Flags spend drifting toward queries that do not convert
- Repairs tracking that goes quiet
- Writes the report before you ask for it
A person
Judgement and tradeoffs. Never automated away.
- Moves budget between channels
- Sets creative direction and kills a losing angle
- Decides volume against efficiency
- Says no to a test that is not worth the spend
- Tells you when the problem is not the ads
What running the account includes
- Setup
Account audit, tracking installed and verified, and a written definition of what counts as a conversion.
- Weekly
Budget moved toward what performed, new creative shipped, losing tests cut.
- Monthly
Channel review, a read on what the spend actually caused, and next month’s plan revised.
- Always
Spend caps you set and approval gates we enforce, with every action recorded in the audit log.
You keep the ad accounts, the tracking code and the data. Export it whenever you want, and take it with you if you leave.
Where this differs
- An agency
- Sells you people hours against a playbook. The software underneath belongs to someone else, so when the work needs a tool that does not exist yet, nothing changes.
- Self-serve software
- Sells you a seat and a dashboard. It will show you that CAC moved. Deciding what to do about it on a Tuesday is still your job.
- Hellyeah
- Named people run your account inside the platform we build. When the account needs the system to do something new, we ship it, because we own both halves.
Tell us where the spend is going wrong.
We audit the accounts first and show you what we would change in the first week.
Request a Growth Audit