Deja Vu

Synthetic Intelligence for Continuous
Growth Discovery

"To know your enemy, you must become your enemy."

Sun Tzu

We built Deja Vu to do what no human team can: run thousands of experiments, with thousands of personas, all at once. 

We built Deja Vu to do what no human team can: run thousands of experiments, with thousands of personas, all at once. 

We built Deja Vu to do what no human team can: run thousands of experiments, with thousands of personas, all at once. 

Each agent explores your product, tests your funnels, breaks your assumptions, and surfaces hidden levers of growth. 

Each agent explores your product, tests your funnels, breaks your assumptions, and surfaces hidden levers of growth. 

Each agent explores your product, tests your funnels, breaks your assumptions, and surfaces hidden levers of growth. 

It doesnt sleep. It doesnt guess. It learns. 

It doesnt sleep. It doesnt guess. It learns. 

It doesnt sleep. It doesnt guess. It learns. 

Persona Generation

Thousands of synthetic identities are built from data, behavior models, and psychographic signals. Each agent acts like a distinct segment — a student, an enterprise buyer, a casual browser, a power user.

Exploration Simulation

Agents are unleashed inside your product — web app, signup flow, checkout, or CRM pipeline — to test every scenario.

Event Intelligence

Every interaction generates telemetry: drop-offs, delight points, friction zones, conversion triggers. Deja Vu maps the emotional and functional terrain of your user journey.

Opportunity Extraction

The system identifies untapped markets, broken loops, and conversion biases — then recommends or auto-executes improvements through Hellyeah’s Mutation and Forge integrations.

Persona Generation

Thousands of synthetic identities are built from data, behavior models, and psychographic signals. Each agent acts like a distinct segment — a student, an enterprise buyer, a casual browser, a power user.

Exploration Simulation

Agents are unleashed inside your product — web app, signup flow, checkout, or CRM pipeline — to test every scenario.

Event Intelligence

Every interaction generates telemetry: drop-offs, delight points, friction zones, conversion triggers. Deja Vu maps the emotional and functional terrain of your user journey.

Opportunity Extraction

The system identifies untapped markets, broken loops, and conversion biases — then recommends or auto-executes improvements through Hellyeah’s Mutation and Forge integrations.

Rissa Cao

CEO and Co-Founder

"In the age of AI, understanding behavior is no longer about surveys. It’s about simulations at scale."

Rissa Cao

CEO and Co-Founder

"In the age of AI, understanding behavior is no longer about surveys. It’s about simulations at scale."

Rissa Cao

CEO and Co-Founder

"In the age of AI, understanding behavior is no longer about surveys. It’s about simulations at scale."

Deja Vu is currently available to select partners building AI-first products.
We work closely to design synthetic persona frameworks tailored to your market, data, and business model.

Deja Vu is currently available to select partners building AI-first products.
We work closely to design synthetic persona frameworks tailored to your market, data, and business model.

If you’re ready to let AI see your product the way the world does — step into the loop.