Case Study
Premium DTC Supplement Brand
A premium health and wellness supplement brand needed high-quality ad creatives - fast - to test across Meta and TikTok. Traditional UGC production meant $300-500 per video, 2-3 week turnaround, and most creatives dying within 48 hours. Using our AI-native creative engine, we produced 7 on-brand video ads in just 3 days - from brand analysis to ad-ready assets.
DTC Supplement
Platform :
Objective & Challenges
A premium health and wellness supplement brand needed high-quality ad creatives fast to test across Meta and TikTok, but traditional UGC production was too slow at $300-500 per video with 2-3 week turnaround times.
The Core Challenges We Solved
Each of these obstacles required our AI-native approach to overcome the limitations of traditional creative production.
Premium Brand Standards
Maintaining a warm-cream-and-gold palette, science-confident tone, and premium aesthetic closer to Ritual or Goop than GNC across all creative output.
Premium Brand Standards
Maintaining a warm-cream-and-gold palette, science-confident tone, and premium aesthetic closer to Ritual or Goop than GNC across all creative output.
Premium Brand Standards
Maintaining a warm-cream-and-gold palette, science-confident tone, and premium aesthetic closer to Ritual or Goop than GNC across all creative output.
Speed to Market
Moving from brief to ad-ready assets in days instead of weeks, enabling rapid testing cycles across Meta and TikTok.
Speed to Market
Moving from brief to ad-ready assets in days instead of weeks, enabling rapid testing cycles across Meta and TikTok.
Speed to Market
Moving from brief to ad-ready assets in days instead of weeks, enabling rapid testing cycles across Meta and TikTok.
Creative Volume at Scale
Producing enough variants to systematically test hooks, characters, and scenes - not just a handful of videos but a full testing matrix.
Creative Volume at Scale
Producing enough variants to systematically test hooks, characters, and scenes - not just a handful of videos but a full testing matrix.
Creative Volume at Scale
Producing enough variants to systematically test hooks, characters, and scenes - not just a handful of videos but a full testing matrix.
Zero Content Presence
The brand had no content or SEO presence, making them entirely dependent on paid acquisition where creative quality is the only growth lever.
Zero Content Presence
The brand had no content or SEO presence, making them entirely dependent on paid acquisition where creative quality is the only growth lever.
Zero Content Presence
The brand had no content or SEO presence, making them entirely dependent on paid acquisition where creative quality is the only growth lever.
Our Approach & Solutions
An AI-native creative production workflow that starts with data, not cameras - from brand deep dive to character design to ad-ready assets in 3 days.
Step01
Brand Deep Dive (Day 1)
Before creating a single frame, our AI-powered analysis engine studied the brand inside out - product line, visual identity, target audience demographics and psychographics, founding team credibility, brand voice, and competitive gaps. This isn't a questionnaire we send to the client. Our system researches this autonomously.
5 products plus bundles, subscription-first model
Exact hex codes, typography, warm-cream-and-gold palette
Celebrity co-founder with 10M+ followers
Science-informed but never fear-mongering brand voice
Step01
Brand Deep Dive (Day 1)
Before creating a single frame, our AI-powered analysis engine studied the brand inside out - product line, visual identity, target audience demographics and psychographics, founding team credibility, brand voice, and competitive gaps. This isn't a questionnaire we send to the client. Our system researches this autonomously.
5 products plus bundles, subscription-first model
Exact hex codes, typography, warm-cream-and-gold palette
Celebrity co-founder with 10M+ followers
Science-informed but never fear-mongering brand voice
Step01
Brand Deep Dive (Day 1)
Before creating a single frame, our AI-powered analysis engine studied the brand inside out - product line, visual identity, target audience demographics and psychographics, founding team credibility, brand voice, and competitive gaps. This isn't a questionnaire we send to the client. Our system researches this autonomously.
5 products plus bundles, subscription-first model
Exact hex codes, typography, warm-cream-and-gold palette
Celebrity co-founder with 10M+ followers
Science-informed but never fear-mongering brand voice
Step02
Character Design System (Day 1-2)
We created multiple AI characters for specific creative angles - Fitness (pilates studio), Lifestyle (modern kitchen), Luxury (golden marble bath), and Surreal (orange waterfall). Each character is a testable variable, building a testing matrix rather than just a batch of videos.
Multiple character angles for systematic testing
Scene-specific environments matched to brand palette
Characters locked to brand visual identity
Designed for audience-specific resonance
Step02
Character Design System (Day 1-2)
We created multiple AI characters for specific creative angles - Fitness (pilates studio), Lifestyle (modern kitchen), Luxury (golden marble bath), and Surreal (orange waterfall). Each character is a testable variable, building a testing matrix rather than just a batch of videos.
Multiple character angles for systematic testing
Scene-specific environments matched to brand palette
Characters locked to brand visual identity
Designed for audience-specific resonance
Step02
Character Design System (Day 1-2)
We created multiple AI characters for specific creative angles - Fitness (pilates studio), Lifestyle (modern kitchen), Luxury (golden marble bath), and Surreal (orange waterfall). Each character is a testable variable, building a testing matrix rather than just a batch of videos.
Multiple character angles for systematic testing
Scene-specific environments matched to brand palette
Characters locked to brand visual identity
Designed for audience-specific resonance
Step03
Concept Development + Production (Day 2-5)
We developed 5 distinct creative concepts targeting specific pain points. Our AI video pipeline produced 7 ad-ready creatives formatted for Meta Reels, TikTok, and YouTube Shorts.
5 distinct concepts with hook variants
7 polished, on-brand ad-ready videos
Formatted for Meta, TikTok, and YouTube
Premium cinematic quality maintained
Step03
Concept Development + Production (Day 2-5)
We developed 5 distinct creative concepts targeting specific pain points. Our AI video pipeline produced 7 ad-ready creatives formatted for Meta Reels, TikTok, and YouTube Shorts.
5 distinct concepts with hook variants
7 polished, on-brand ad-ready videos
Formatted for Meta, TikTok, and YouTube
Premium cinematic quality maintained
Step03
Concept Development + Production (Day 2-5)
We developed 5 distinct creative concepts targeting specific pain points. Our AI video pipeline produced 7 ad-ready creatives formatted for Meta Reels, TikTok, and YouTube Shorts.
5 distinct concepts with hook variants
7 polished, on-brand ad-ready videos
Formatted for Meta, TikTok, and YouTube
Premium cinematic quality maintained
Business Impact & Results
Our AI-native creative production delivered dramatic improvements in speed, cost, and testing velocity compared to traditional UGC production.
Cost Reduction
Per creative vs traditional UGC
Ad Creatives
Delivered in 3 days
Weekly Variants
Testing capacity at scale
Arenas
Performance
Capabilities
© 2025 Hellyeah Inc. All rights reserved.
EN
UK
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Arenas
Performance
Capabilities
© 2025 Hellyeah Inc. All rights reserved.
Arenas
Performance
Capabilities
© 2025 Hellyeah Inc. All rights reserved.
EN
UK
CN
JP
KR