Field notes on paid media, AI marketing, and the systems we build to run them.
Showing 12 of 117 posts
AgencyAnalytics alternatives compared for paid media teams: Hellyeah, Whatagraph, DashThis, Reportei, Looker Studio, and Databox ranked by whether they help teams act on data or just report it.
Yulong He
Best user acquisition agencies and platforms compared for app growth teams: Hellyeah, Bamboo, Liftoff, Yodel Mobile, and Digital Turbine evaluated on incentive alignment and execution speed.
Jay Ma
Rockerbox alternatives compared for paid media teams: Hellyeah, Northbeam, Triple Whale, Measured, and Cometly ranked by whether attribution output actually improves campaign decisions.
Yulong He
Best paid social advertising platforms compared for growth teams: Hellyeah, Meta Ads Manager, TikTok Ads Manager, Smartly.io, and Madgicx evaluated on signal quality and execution speed, not just channel access.
Jay Ma
PPC management software ranked by decision speed in 2026: Hellyeah, Optmyzr, Adalysis, Skai, WordStream and Google Ads Editor with a cost breakdown at $50K/month.
Jay Ma
Deterministic vs probabilistic attribution explained: when to trust each signal, how privacy changes reduced deterministic coverage, and how Hellyeah's X-Ray connects measurement to budget action.
Jay Ma
Step-by-step guide to switching marketing agencies without losing performance history, account access, or conversion tracking during the handoff.
Jay Ma
Fractional CMO vs AI agency: what each actually covers, when a company needs leadership vs. execution, and why Hellyeah belongs in neither category.
Jay Ma
PPC management pricing explained: retainer vs percentage-of-spend vs platform fee, with a simple effective-rate calculator and how Hellyeah's 5% model compares.
Jay Ma
How to evaluate AI marketing agency contracts: ownership, reporting, scope, fees and clauses that protect paid media performance.
Jay Ma
How Shopify brands should choose a paid media partner: storefront-signal speed, product-feed fluency, margin scoring and when a platform model beats an agency retainer.
Jay Ma
Databox alternatives for teams that need paid media decisions tied to ownership, measurement, creative testing and budget action.
Jay MaConnect your website, approve the draft. Hellyeah does all.
