Field notes on paid media, AI marketing, and the systems we build to run them.
Showing 12 of 148 posts
Diagnose and fix Facebook Ads delivery failures using the three-failure-mode framework: approval failures, learning phase failures, and auction failures, each with a different fix path.
Kelly An
A B2B-specific guide to enhanced conversions for leads setup: field selection logic, CRM integration options, match rate diagnosis thresholds, and how to connect enhanced conversion data to Smart Bidding optimization.
Jay Ma
Learn how to calculate your Facebook Ads starting budget from the learning phase threshold. Includes a test plan, the scaling rule, and what small businesses should spend monthly.
Kelly An
Step-by-step guide to recovering a restricted Facebook ad account: how to identify the policy violation in Account Quality, what to fix before appealing, and how to submit a review.
Yulong He
How to diagnose and fix a suspended Google Ads account: navigate Account Issues, identify the violation type, fix it before appealing, and understand which suspensions rarely reverse.
Yulong He
A non-gaming-specific guide to mobile app user acquisition: why gaming UA playbooks fail for productivity, finance, and marketplace apps, and how to build a channel selection, creative testing, and retention-based bidding strategy for non-gaming app categories.
Jay Ma
Retail media advertising requires a network selection framework, not just an Amazon account. Learn which network to start with, how to budget your first 60-day test, and why retail media ROAS is systematically inflated.
Jay Ma
Value-based bidding works for B2B lead gen when stage values come from real funnel math. Learn the formula, avoid double-counting, and handle 90+ day sales cycles.
Jay Ma
Run a Google Ads audit on small accounts: 15 prioritized checks for campaigns under $5K/month, covering tracking, spend, and bidding thresholds.
Yulong He
Most attribution models overcount conversions by 30-80%. Incrementality testing reveals which ad spend is actually driving new demand. This field guide covers method selection, geo holdout execution, result interpretation, and between-test decision protocols for paid media teams.
Jay Ma
Why Facebook Ads Learning Limited hits small budgets hardest, the Pre-Launch Budget Check formula (Target CPA x 50 / 7), and five structural fixes you can apply today without extra spend.
Jay Ma
How to set up Google Ads Conversion Lift for PMax: requirements, six-step setup, how to read results, and using Hellyeah's X-Ray to act on what you find.
Jaya MuvaniaConnect your website, approve the draft. Hellyeah does all.
