Field notes on paid media, AI marketing, and the systems we build to run them.
Showing 12 of 131 posts
Attribution software tells you which campaigns drove which installs. For app and game teams, the stakes are higher: broken attribution scales losing campaigns. Here's what actually matters.
Yulong He
Broken conversion tracking does not fail loudly. It fails silently while your smart bidding scales the wrong campaigns. Here is how to diagnose it before the damage compounds.
Bharath
Conversion tracking software fails silently when browser pixels break. Here is how to evaluate tools by their architecture, platform coverage, and ability to detect and fix tracking decay.
Jaya Muvania
Cookieless tracking matters most for app and game marketers. Here's how first-party server-side tracking recovers CPI visibility and attribution accuracy post-iOS 14.5.
Jay Ma
Event tracking monitoring is how growth teams catch silent event drift before it corrupts campaign data. Most teams set it up once and never check again. That's the problem.
Bharath
First-party tracking collects behavioral and conversion data directly through your own domain and SDK. For app teams, it's the foundation of accurate attribution after iOS 14.5 removed IDFA access.
Jay Ma
Multi-touch attribution distributes credit across every touchpoint before conversion. For app teams, the challenge is that most touchpoints are now invisible. Here is what to do about it.
Kelly An
Server-side analytics moves event collection to your server, bypassing ad blockers and iOS restrictions. For app and game teams, it's the foundation of accurate attribution and CPI measurement.
Jay Ma
Aampe was acquired by MoEngage on June 24, 2026. Here are the 6 best independent alternatives for teams that want per-user agentic personalization without an enterprise lifecycle platform.
Michael Guan
A direct comparison of AdCreative.ai alternatives for growth teams, from static ad generators to full-funnel agentic platforms that buy and optimize campaigns autonomously.
Diane
Adjust is attribution, not automation. Kochava, AppsFlyer, Singular, and Branch compared as alternatives, with Eragon's documented customer outcome kept separate from current AIMA capabilities.
Jay Ma
Five proven agentic marketing use cases with verified outcomes from Playco, Final Round AI, BeFreed, The Dyrt, and Fish Audio. Includes org maturity mapping.
Michael GuanTell us what you are promoting, where you are spending and what result you need. We will review the fit and come prepared for the growth audit.
