Drive Efficient App Growth
and Bank Account Registrations
We helped Truist grow its app user base efficiently, converting users into active account holders with strong ROI.
Truist
Platform :
Objective & Challenges
Truist needed to stand out in a crowded fintech market, attract quality users who complete registrations, balance growth with retention, and maintain accurate tracking to optimize spend and ROI.
The Core Challenges We Solved
We identified and addressed four critical challenges to ensure Truist's app growth and user acquisition success
Market Competition
Standing out in a crowded fintech market where acquisition costs are high and user expectations are demanding.
Market Competition
Standing out in a crowded fintech market where acquisition costs are high and user expectations are demanding.
Market Competition
Standing out in a crowded fintech market where acquisition costs are high and user expectations are demanding.
Quality Users
Attracting quality users who not only install the app but complete account registration and stay engaged.
Quality Users
Attracting quality users who not only install the app but complete account registration and stay engaged.
Quality Users
Attracting quality users who not only install the app but complete account registration and stay engaged.
Growth vs Retention
Balancing efficient growth with long-term retention to build sustainable value and reduce churn rates.
Growth vs Retention
Balancing efficient growth with long-term retention to build sustainable value and reduce churn rates.
Growth vs Retention
Balancing efficient growth with long-term retention to build sustainable value and reduce churn rates.
Tracking & Targeting
Maintaining accurate conversion tracking and audience targeting to optimize spend and improve ROI.
Tracking & Targeting
Maintaining accurate conversion tracking and audience targeting to optimize spend and improve ROI.
Tracking & Targeting
Maintaining accurate conversion tracking and audience targeting to optimize spend and improve ROI.
Our Approach & Solutions
We ran Meta, Google, and TikTok campaigns, optimizing creatives, targeting, and funnel tracking to boost conversions.
Step01
Multi-Channel Acquisition
We launched campaigns across Meta, Google, and TikTok to reach users interested in financial education and savings tools. Each platform was used for a specific role, from awareness to conversion. By analyzing audience behavior and intent, we improved ad delivery and reduced cost per account registration.
Cross-platform campaigns (Meta, Google, TikTok)
Audience behavior and intent analysis
Financial education and savings focus
Step01
Multi-Channel Acquisition
We launched campaigns across Meta, Google, and TikTok to reach users interested in financial education and savings tools. Each platform was used for a specific role, from awareness to conversion. By analyzing audience behavior and intent, we improved ad delivery and reduced cost per account registration.
Cross-platform campaigns (Meta, Google, TikTok)
Audience behavior and intent analysis
Financial education and savings focus
Step01
Multi-Channel Acquisition
We launched campaigns across Meta, Google, and TikTok to reach users interested in financial education and savings tools. Each platform was used for a specific role, from awareness to conversion. By analyzing audience behavior and intent, we improved ad delivery and reduced cost per account registration.
Cross-platform campaigns (Meta, Google, TikTok)
Audience behavior and intent analysis
Financial education and savings focus
Step02
Funnel Optimization
We refined the user journey by improving conversion tracking and funnel visibility. Continuous testing helped identify where users dropped off, allowing the team to improve onboarding flow, messaging, and call-to-actions. This optimization lowered acquisition costs and increased registration completion rates.
Enhanced conversion tracking
Drop-off point identification
Onboarding flow improvements
Step02
Funnel Optimization
We refined the user journey by improving conversion tracking and funnel visibility. Continuous testing helped identify where users dropped off, allowing the team to improve onboarding flow, messaging, and call-to-actions. This optimization lowered acquisition costs and increased registration completion rates.
Enhanced conversion tracking
Drop-off point identification
Onboarding flow improvements
Step02
Funnel Optimization
We refined the user journey by improving conversion tracking and funnel visibility. Continuous testing helped identify where users dropped off, allowing the team to improve onboarding flow, messaging, and call-to-actions. This optimization lowered acquisition costs and increased registration completion rates.
Enhanced conversion tracking
Drop-off point identification
Onboarding flow improvements
Step03
Creative Testing and Monetization Strategy
Our creative team developed and tested multiple ad formats focused on simplicity and trust. Educational messages about financial wellness improved engagement and brand perception. By combining strong creative testing with monetization analysis, we boosted user retention and long-term account value.
Multi-format ad testing for trust
Financial wellness education messaging
Long-term account value optimization
Step03
Creative Testing and Monetization Strategy
Our creative team developed and tested multiple ad formats focused on simplicity and trust. Educational messages about financial wellness improved engagement and brand perception. By combining strong creative testing with monetization analysis, we boosted user retention and long-term account value.
Multi-format ad testing for trust
Financial wellness education messaging
Long-term account value optimization
Step03
Creative Testing and Monetization Strategy
Our creative team developed and tested multiple ad formats focused on simplicity and trust. Educational messages about financial wellness improved engagement and brand perception. By combining strong creative testing with monetization analysis, we boosted user retention and long-term account value.
Multi-format ad testing for trust
Financial wellness education messaging
Long-term account value optimization
Business Impact & Results
The project improved efficiency, retention, and conversion rates, helping Truist scale its app and acquire quality users.
Lower CAC
Customer acquisition cost
Higher Retention Rate
User engagement improvement
App Installs
Total downloads achieved
Arenas
Performance
Capabilities
© 2025 Hellyeah Inc. All rights reserved.
EN
UK
CN
JP
KR
Arenas
Performance
Capabilities
© 2025 Hellyeah Inc. All rights reserved.
Arenas
Performance
Capabilities
© 2025 Hellyeah Inc. All rights reserved.
EN
UK
CN
JP
KR