Global Branding
Exposure
We helped J&T Express boost global visibility during the 2022 World Cup with a rapid, multi-channel campaign featuring Messi.
J&T Express
Platform :
Objective & Challenges
J&T Express needed to launch a rapid global campaign during the 2022 World Cup, creating unified brand presence across diverse markets while balancing awareness goals with performance efficiency and coordinating influencer content at scale.
The Core Challenges We Solved
We identified and addressed four critical challenges to ensure J&T Express's successful World Cup campaign.
Rapid Global Launch
Launching a global campaign in a short time frame while coordinating across multiple teams and regions.
Rapid Global Launch
Launching a global campaign in a short time frame while coordinating across multiple teams and regions.
Rapid Global Launch
Launching a global campaign in a short time frame while coordinating across multiple teams and regions.
Unified Brand Presence
Creating a unified brand presence across more than a dozen countries with different audiences and markets.
Unified Brand Presence
Creating a unified brand presence across more than a dozen countries with different audiences and markets.
Unified Brand Presence
Creating a unified brand presence across more than a dozen countries with different audiences and markets.
Awareness & Performance Balance
Balancing broad awareness goals with performance-driven efficiency to maintain strong ROI during peak demand.
Awareness & Performance Balance
Balancing broad awareness goals with performance-driven efficiency to maintain strong ROI during peak demand.
Awareness & Performance Balance
Balancing broad awareness goals with performance-driven efficiency to maintain strong ROI during peak demand.
Creative & Influencer Scale
Producing and delivering high-quality creative content quickly while managing influencer coordination at scale.
Creative & Influencer Scale
Producing and delivering high-quality creative content quickly while managing influencer coordination at scale.
Creative & Influencer Scale
Producing and delivering high-quality creative content quickly while managing influencer coordination at scale.
Our Approach & Solutions
We ran a global World Cup campaign mixing branding, CPC ads, and influencer content to maximize reach and awareness.
Step01
Multi-Channel Campaign Setup
We launched coordinated campaigns across Meta, Google, and key ad networks to reach global audiences during the 2022 FIFA World Cup. Our strategy mixed branding ads for visibility with CPC ads for efficiency, ensuring both awareness and performance goals were achieved in every market.
Coordinated campaigns across Meta, Google, and ad networks
Mix of branding and CPC ads
Global reach during 2022 FIFA World Cup
Step01
Multi-Channel Campaign Setup
We launched coordinated campaigns across Meta, Google, and key ad networks to reach global audiences during the 2022 FIFA World Cup. Our strategy mixed branding ads for visibility with CPC ads for efficiency, ensuring both awareness and performance goals were achieved in every market.
Coordinated campaigns across Meta, Google, and ad networks
Mix of branding and CPC ads
Global reach during 2022 FIFA World Cup
Step01
Multi-Channel Campaign Setup
We launched coordinated campaigns across Meta, Google, and key ad networks to reach global audiences during the 2022 FIFA World Cup. Our strategy mixed branding ads for visibility with CPC ads for efficiency, ensuring both awareness and performance goals were achieved in every market.
Coordinated campaigns across Meta, Google, and ad networks
Mix of branding and CPC ads
Global reach during 2022 FIFA World Cup
Step02
Rapid Execution and Optimization
Given the short campaign window, our team moved fast to deploy creatives and optimize performance in real time. We continuously tracked engagement and adjusted bids, placements, and formats, ensuring that every region hit its visibility and cost-efficiency targets within the one-month timeline.
Fast creative deployment
Real-time performance optimization
One-month timeline execution
Step02
Rapid Execution and Optimization
Given the short campaign window, our team moved fast to deploy creatives and optimize performance in real time. We continuously tracked engagement and adjusted bids, placements, and formats, ensuring that every region hit its visibility and cost-efficiency targets within the one-month timeline.
Fast creative deployment
Real-time performance optimization
One-month timeline execution
Step02
Rapid Execution and Optimization
Given the short campaign window, our team moved fast to deploy creatives and optimize performance in real time. We continuously tracked engagement and adjusted bids, placements, and formats, ensuring that every region hit its visibility and cost-efficiency targets within the one-month timeline.
Fast creative deployment
Real-time performance optimization
One-month timeline execution
Step03
Influencer and Creative Coordination
We partnered with influencers and content creators to amplify reach and brand credibility, leveraging Messi's global appeal. Each region received localized assets and coordinated posting schedules to align with key World Cup moments, maximizing organic engagement and visibility.
Influencer partnerships leveraging Messi's global appeal
Localized assets per region
Coordinated World Cup moment alignment
Step03
Influencer and Creative Coordination
We partnered with influencers and content creators to amplify reach and brand credibility, leveraging Messi's global appeal. Each region received localized assets and coordinated posting schedules to align with key World Cup moments, maximizing organic engagement and visibility.
Influencer partnerships leveraging Messi's global appeal
Localized assets per region
Coordinated World Cup moment alignment
Step03
Influencer and Creative Coordination
We partnered with influencers and content creators to amplify reach and brand credibility, leveraging Messi's global appeal. Each region received localized assets and coordinated posting schedules to align with key World Cup moments, maximizing organic engagement and visibility.
Influencer partnerships leveraging Messi's global appeal
Localized assets per region
Coordinated World Cup moment alignment
Business Impact & Results
The campaign delivered massive reach, brand lift, and engagement across markets, exceeding awareness and cost-efficiency goals.
Reach from Influencers
Influencer content reach
Cheaper CPM
Below forecast
Impressions
Across all channels
Arenas
Performance
Capabilities
© 2025 Hellyeah Inc. All rights reserved.
EN
UK
CN
JP
KR
Arenas
Performance
Capabilities
© 2025 Hellyeah Inc. All rights reserved.
Arenas
Performance
Capabilities
© 2025 Hellyeah Inc. All rights reserved.
EN
UK
CN
JP
KR