Expand Reach
Among International Customers
We helped HARMAY reach international travelers through paid media, building awareness and driving conversions efficiently across markets.
Harmay
Platform :
Objective & Challenges
HARMAY needed to reach international travelers with limited budgets, balance brand awareness with lead generation, adapt messaging across cultures, and track performance accurately across multiple markets.
The Core Challenges We Solved
We identified and addressed four critical challenges to ensure HARMAY's international expansion
Budget & Audience
Reaching international audiences across multiple countries with a limited budget and strict CPL goals.
Budget & Audience
Reaching international audiences across multiple countries with a limited budget and strict CPL goals.
Budget & Audience
Reaching international audiences across multiple countries with a limited budget and strict CPL goals.
Brand vs Performance
Balancing brand awareness and lead generation while maintaining performance consistency across ad channels.
Brand vs Performance
Balancing brand awareness and lead generation while maintaining performance consistency across ad channels.
Brand vs Performance
Balancing brand awareness and lead generation while maintaining performance consistency across ad channels.
Cultural Adaptation
Adapting creative and messaging to resonate with diverse audiences from different cultural and linguistic backgrounds.
Cultural Adaptation
Adapting creative and messaging to resonate with diverse audiences from different cultural and linguistic backgrounds.
Cultural Adaptation
Adapting creative and messaging to resonate with diverse audiences from different cultural and linguistic backgrounds.
Performance Tracking
Tracking performance accurately across markets while optimizing campaigns for both awareness and lead quality.
Performance Tracking
Tracking performance accurately across markets while optimizing campaigns for both awareness and lead quality.
Performance Tracking
Tracking performance accurately across markets while optimizing campaigns for both awareness and lead quality.
Our Approach & Solutions
We ran Meta, Google, and TikTok campaigns targeting travelers in China, optimizing creative, landing pages, and influencers.
Step01
Multi-Country Targeting
We launched campaigns on Meta, Google, and TikTok focused on travelers and expats visiting China. Using advanced location and behavior targeting, we reached users planning trips or already in the country. This precision allowed us to maintain cost control while reaching high-value audiences in over a dozen markets.
Advanced location and behavior targeting
Multi-platform campaigns (Meta, Google, TikTok)
Traveler and expat audience focus
Step01
Multi-Country Targeting
We launched campaigns on Meta, Google, and TikTok focused on travelers and expats visiting China. Using advanced location and behavior targeting, we reached users planning trips or already in the country. This precision allowed us to maintain cost control while reaching high-value audiences in over a dozen markets.
Advanced location and behavior targeting
Multi-platform campaigns (Meta, Google, TikTok)
Traveler and expat audience focus
Step01
Multi-Country Targeting
We launched campaigns on Meta, Google, and TikTok focused on travelers and expats visiting China. Using advanced location and behavior targeting, we reached users planning trips or already in the country. This precision allowed us to maintain cost control while reaching high-value audiences in over a dozen markets.
Advanced location and behavior targeting
Multi-platform campaigns (Meta, Google, TikTok)
Traveler and expat audience focus
Step02
Creative and Landing Page Optimization
To improve efficiency, we tested multiple creative formats, headlines, and landing pages designed for different regions. A/B testing allowed us to identify which visuals and messages converted best, reducing CPL and improving conversion rates. This data-driven process ensured every dollar spent delivered measurable impact.
Multi-format A/B testing
Region-specific landing pages
Data-driven optimization process
Step02
Creative and Landing Page Optimization
To improve efficiency, we tested multiple creative formats, headlines, and landing pages designed for different regions. A/B testing allowed us to identify which visuals and messages converted best, reducing CPL and improving conversion rates. This data-driven process ensured every dollar spent delivered measurable impact.
Multi-format A/B testing
Region-specific landing pages
Data-driven optimization process
Step02
Creative and Landing Page Optimization
To improve efficiency, we tested multiple creative formats, headlines, and landing pages designed for different regions. A/B testing allowed us to identify which visuals and messages converted best, reducing CPL and improving conversion rates. This data-driven process ensured every dollar spent delivered measurable impact.
Multi-format A/B testing
Region-specific landing pages
Data-driven optimization process
Step03
Influencer Collaborations
We collaborated with travel and lifestyle influencers to produce authentic content showcasing HARMAY's in-store experience. Their localized storytelling built credibility and trust with foreign audiences. These influencer assets were also used in ads, amplifying both reach and engagement while reinforcing HARMAY's premium image.
Travel and lifestyle influencer partnerships
Authentic in-store experience content
Repurposed influencer assets for ads
Step03
Influencer Collaborations
We collaborated with travel and lifestyle influencers to produce authentic content showcasing HARMAY's in-store experience. Their localized storytelling built credibility and trust with foreign audiences. These influencer assets were also used in ads, amplifying both reach and engagement while reinforcing HARMAY's premium image.
Travel and lifestyle influencer partnerships
Authentic in-store experience content
Repurposed influencer assets for ads
Step03
Influencer Collaborations
We collaborated with travel and lifestyle influencers to produce authentic content showcasing HARMAY's in-store experience. Their localized storytelling built credibility and trust with foreign audiences. These influencer assets were also used in ads, amplifying both reach and engagement while reinforcing HARMAY's premium image.
Travel and lifestyle influencer partnerships
Authentic in-store experience content
Repurposed influencer assets for ads
Business Impact & Results
The project grew HARMAY's international visibility, delivering efficient lead generation, stronger brand awareness, and measurable ROI.
Lower CPM
Than projected
Lower CPL
After testing
Users Reached
Visibility Across Users
Arenas
Performance
Capabilities
© 2025 Hellyeah Inc. All rights reserved.
EN
UK
CN
JP
KR
Arenas
Performance
Capabilities
© 2025 Hellyeah Inc. All rights reserved.
Arenas
Performance
Capabilities
© 2025 Hellyeah Inc. All rights reserved.
EN
UK
CN
JP
KR