Multi-Channel
Growth with ROI
Thug Life, a Facebook Instant and mobile game by Playco, tasked us with boosting user LTV and scaling ad efforts. We expanded campaigns across Facebook, Google, TikTok, and other networks, driving consistent growth while maintaining strong ROAS.
Thug Life
Platform :
Objective & Challenges
Scale a mobile gaming app across multiple advertising platforms while maintaining profitability and maximizing user lifetime value
The Core Challenges We Solved
Each of these obstacles required specialized expertise, custom solutions, and careful coordination to overcome while maintaining campaign performance
Complex Tracking Infrastructure
Building a robust tracking system that works seamlessly across Facebook, iOS, and Android platforms with different attribution models and privacy constraints.
Complex Tracking Infrastructure
Building a robust tracking system that works seamlessly across Facebook, iOS, and Android platforms with different attribution models and privacy constraints.
Complex Tracking Infrastructure
Building a robust tracking system that works seamlessly across Facebook, iOS, and Android platforms with different attribution models and privacy constraints.
Audience Segmentation
Creating detailed audience segments that would power optimization strategies across multiple platforms with varying capabilities and requirements.
Audience Segmentation
Creating detailed audience segments that would power optimization strategies across multiple platforms with varying capabilities and requirements.
Audience Segmentation
Creating detailed audience segments that would power optimization strategies across multiple platforms with varying capabilities and requirements.
Multi-Network Management
Managing campaigns across Facebook, Google, Snapchat, TikTok, and other networks while maintaining consistency and performance standards.
Multi-Network Management
Managing campaigns across Facebook, Google, Snapchat, TikTok, and other networks while maintaining consistency and performance standards.
Multi-Network Management
Managing campaigns across Facebook, Google, Snapchat, TikTok, and other networks while maintaining consistency and performance standards.
User Re-engagement
Developing strategies to re-engage churned users and upsell existing ones to maximize LTV without cannibalizing new user acquisition.
User Re-engagement
Developing strategies to re-engage churned users and upsell existing ones to maximize LTV without cannibalizing new user acquisition.
User Re-engagement
Developing strategies to re-engage churned users and upsell existing ones to maximize LTV without cannibalizing new user acquisition.
Our Approach & Solutions
A methodical, data-driven approach that transformed challenges into opportunities for growth
Step01
Tracking Infrastructure
We partnered with Playco to build a comprehensive tracking system that unified data from Facebook, iOS, and Android. This created a single source of truth for all performance metrics.
Cross-platform attribution modeling
Real-time data synchronization
Privacy-compliant tracking setup
Custom event tracking for key metrics
Step01
Tracking Infrastructure
We partnered with Playco to build a comprehensive tracking system that unified data from Facebook, iOS, and Android. This created a single source of truth for all performance metrics.
Cross-platform attribution modeling
Real-time data synchronization
Privacy-compliant tracking setup
Custom event tracking for key metrics
Step01
Tracking Infrastructure
We partnered with Playco to build a comprehensive tracking system that unified data from Facebook, iOS, and Android. This created a single source of truth for all performance metrics.
Cross-platform attribution modeling
Real-time data synchronization
Privacy-compliant tracking setup
Custom event tracking for key metrics
Step02
Strategic Channel Expansion
Starting with Facebook as our foundation, we systematically expanded into Google, Snapchat, TikTok, and other major networks through carefully planned, data-driven campaigns.
Platform-specific campaign strategies
Gradual budget scaling methodology
A/B testing across networks
Performance benchmarking system
Step02
Strategic Channel Expansion
Starting with Facebook as our foundation, we systematically expanded into Google, Snapchat, TikTok, and other major networks through carefully planned, data-driven campaigns.
Platform-specific campaign strategies
Gradual budget scaling methodology
A/B testing across networks
Performance benchmarking system
Step02
Strategic Channel Expansion
Starting with Facebook as our foundation, we systematically expanded into Google, Snapchat, TikTok, and other major networks through carefully planned, data-driven campaigns.
Platform-specific campaign strategies
Gradual budget scaling methodology
A/B testing across networks
Performance benchmarking system
Step03
Advanced Re-targeting
A key driver of success was our sophisticated re-targeting strategy that re-engaged churned users, upsold existing ones, and significantly boosted both LTV and ROAS.
Cross-platform attribution modeling
Real-time data synchronization
Privacy-compliant tracking setup
Custom event tracking for key metrics
Step03
Advanced Re-targeting
A key driver of success was our sophisticated re-targeting strategy that re-engaged churned users, upsold existing ones, and significantly boosted both LTV and ROAS.
Cross-platform attribution modeling
Real-time data synchronization
Privacy-compliant tracking setup
Custom event tracking for key metrics
Step03
Advanced Re-targeting
A key driver of success was our sophisticated re-targeting strategy that re-engaged churned users, upsold existing ones, and significantly boosted both LTV and ROAS.
Cross-platform attribution modeling
Real-time data synchronization
Privacy-compliant tracking setup
Custom event tracking for key metrics
Business Impact & Results
Since partnering with Hellyeah, Thug Life has witnessed a significant surge in traffic to their App. resulting in higher retention rates and increased App installs.
Conversions Delivered
On new channels
Improved
Retention rate
Overall LTV Reached
After 6 months
Arenas
Performance
Capabilities
© 2025 Hellyeah Inc. All rights reserved.
EN
UK
CN
JP
KR
Arenas
Performance
Capabilities
© 2025 Hellyeah Inc. All rights reserved.
Arenas
Performance
Capabilities
© 2025 Hellyeah Inc. All rights reserved.
EN
UK
CN
JP
KR