Scalable Growth
Through Paid User Acquisition
Chai AI, an AI chatbot app, wanted to scale faster in the U.S. using paid ads while keeping growth efficient and ROI positive.
Chai AI
Platform :
Objective & Challenges
The core challenges we needed to solve to scale Chai AI's growth efficiently
The Core Challenges We Solved
Each of these obstacles required specialized expertise, custom solutions, and careful coordination to overcome while maintaining campaign performance
Market Differentiation
Standing out in a crowded AI chatbot market while keeping acquisition costs efficient.
Market Differentiation
Standing out in a crowded AI chatbot market while keeping acquisition costs efficient.
Market Differentiation
Standing out in a crowded AI chatbot market while keeping acquisition costs efficient.
User Quality & Engagement
Keeping new paid users as engaged and valuable as the app's original organic audience.
User Quality & Engagement
Keeping new paid users as engaged and valuable as the app's original organic audience.
User Quality & Engagement
Keeping new paid users as engaged and valuable as the app's original organic audience.
Creative Freshness
Maintaining fresh, high-quality ad creatives to avoid fatigue across multiple platforms.
Creative Freshness
Maintaining fresh, high-quality ad creatives to avoid fatigue across multiple platforms.
Creative Freshness
Maintaining fresh, high-quality ad creatives to avoid fatigue across multiple platforms.
Attribution & Tracking
Tracking user journeys across ad networks and ensuring accurate attribution and reporting.
Attribution & Tracking
Tracking user journeys across ad networks and ensuring accurate attribution and reporting.
Attribution & Tracking
Tracking user journeys across ad networks and ensuring accurate attribution and reporting.
Our Approach & Solutions
We ran ads on major platforms, tested UGC creatives, and improved ratings through active community engagement.
Step01
Multi-Platform User Acquisition
We launched user acquisition campaigns across Meta, Google, TikTok, and Snapchat to reach users where they were most active. Each platform played a unique role in driving installs, and through constant testing and audience optimization, we refined performance to maximize ROI and user quality.
Meta & Instagram campaigns
Google UAC optimization
TikTok creative testing
Snapchat audience targeting
Step01
Multi-Platform User Acquisition
We launched user acquisition campaigns across Meta, Google, TikTok, and Snapchat to reach users where they were most active. Each platform played a unique role in driving installs, and through constant testing and audience optimization, we refined performance to maximize ROI and user quality.
Meta & Instagram campaigns
Google UAC optimization
TikTok creative testing
Snapchat audience targeting
Step01
Multi-Platform User Acquisition
We launched user acquisition campaigns across Meta, Google, TikTok, and Snapchat to reach users where they were most active. Each platform played a unique role in driving installs, and through constant testing and audience optimization, we refined performance to maximize ROI and user quality.
Meta & Instagram campaigns
Google UAC optimization
TikTok creative testing
Snapchat audience targeting
Step02
Creative Production and Testing
We built and tested a wide variety of creatives including UGC videos, branded ads, and static visuals to find what resonated most. By reviewing engagement, installs, and retention data, we identified winning concepts and refreshed content regularly to maintain strong performance across all channels.
UGC video production
Branded ad concepts
A/B creative testing
Performance-based iteration
Step02
Creative Production and Testing
We built and tested a wide variety of creatives including UGC videos, branded ads, and static visuals to find what resonated most. By reviewing engagement, installs, and retention data, we identified winning concepts and refreshed content regularly to maintain strong performance across all channels.
UGC video production
Branded ad concepts
A/B creative testing
Performance-based iteration
Step02
Creative Production and Testing
We built and tested a wide variety of creatives including UGC videos, branded ads, and static visuals to find what resonated most. By reviewing engagement, installs, and retention data, we identified winning concepts and refreshed content regularly to maintain strong performance across all channels.
UGC video production
Branded ad concepts
A/B creative testing
Performance-based iteration
Step03
Community Engagement and Brand Reputation
We strengthened community relationships by responding to user feedback, improving app ratings, and encouraging positive reviews. This ongoing engagement boosted trust, helped retain users, and supported paid campaigns by improving credibility and lowering acquisition costs over time.
Active feedback management
Review generation campaigns
Community moderation
Brand trust building
Step03
Community Engagement and Brand Reputation
We strengthened community relationships by responding to user feedback, improving app ratings, and encouraging positive reviews. This ongoing engagement boosted trust, helped retain users, and supported paid campaigns by improving credibility and lowering acquisition costs over time.
Active feedback management
Review generation campaigns
Community moderation
Brand trust building
Step03
Community Engagement and Brand Reputation
We strengthened community relationships by responding to user feedback, improving app ratings, and encouraging positive reviews. This ongoing engagement boosted trust, helped retain users, and supported paid campaigns by improving credibility and lowering acquisition costs over time.
Active feedback management
Review generation campaigns
Community moderation
Brand trust building
Business Impact & Results
The project helped Chai grow efficiently, improve performance across Channels:, and strengthen its brand reputation.
New Installs
Across all platforms
ROI Improvement
Achieved through optimization
Rating Increase
App store rating boost
Arenas
Performance
Capabilities
© 2025 Hellyeah Inc. All rights reserved.
EN
UK
CN
JP
KR
Arenas
Performance
Capabilities
© 2025 Hellyeah Inc. All rights reserved.
Arenas
Performance
Capabilities
© 2025 Hellyeah Inc. All rights reserved.
EN
UK
CN
JP
KR