GTM & Paid Media
Led Global GTM Paid Media Strategy
We helped launch Marvel Snap globally, managing a fast rollout that balanced scale, creative quality,
and strong ROI.
Marvel Snap
Platform :
Objective & Challenges
Marvel Snap needed a global launch that balanced high brand expectations, tight deadlines, premium ad inventory, and creative quality while standing out in a crowded gaming market.
The Core Challenges We Solved
We identified and addressed four critical challenges to ensure Marvel Snap's successful global launch
High Expectations & Tight Deadlines
Launching under major brands with high expectations and tight deadlines across multiple global markets.
High Expectations & Tight Deadlines
Launching under major brands with high expectations and tight deadlines across multiple global markets.
High Expectations & Tight Deadlines
Launching under major brands with high expectations and tight deadlines across multiple global markets.
Accelerated Timeline
Coordinating with Channels: and partners quickly after the release schedule was moved up unexpectedly.
Accelerated Timeline
Coordinating with Channels: and partners quickly after the release schedule was moved up unexpectedly.
Accelerated Timeline
Coordinating with Channels: and partners quickly after the release schedule was moved up unexpectedly.
Premium Inventory
Securing enough premium ad inventory while keeping costs efficient and campaigns compliant across regions.
Premium Inventory
Securing enough premium ad inventory while keeping costs efficient and campaigns compliant across regions.
Premium Inventory
Securing enough premium ad inventory while keeping costs efficient and campaigns compliant across regions.
Market Differentiation
Standing out in a crowded gaming market and driving retention while maintaining creative quality at scale.
Market Differentiation
Standing out in a crowded gaming market and driving retention while maintaining creative quality at scale.
Market Differentiation
Standing out in a crowded gaming market and driving retention while maintaining creative quality at scale.
Our Approach & Solutions
We partnered with Meta, Google, and TikTok, securing ad inventory and producing platform-optimized creative content.
Step01
Global Media Coordination
We worked closely with Meta, Google, and TikTok to secure premium ad inventory for launch across key global regions. With the timeline moved up, coordination was critical. Our media strategy focused on securing reach, efficiency, and coverage across all major markets before the official release.
Premium ad inventory across global markets
Close coordination with Meta, Google, TikTok
Accelerated timeline execution
Step01
Global Media Coordination
We worked closely with Meta, Google, and TikTok to secure premium ad inventory for launch across key global regions. With the timeline moved up, coordination was critical. Our media strategy focused on securing reach, efficiency, and coverage across all major markets before the official release.
Premium ad inventory across global markets
Close coordination with Meta, Google, TikTok
Accelerated timeline execution
Step01
Global Media Coordination
We worked closely with Meta, Google, and TikTok to secure premium ad inventory for launch across key global regions. With the timeline moved up, coordination was critical. Our media strategy focused on securing reach, efficiency, and coverage across all major markets before the official release.
Premium ad inventory across global markets
Close coordination with Meta, Google, TikTok
Accelerated timeline execution
Step02
Creative Development and Execution
We collaborated with several creative studios to produce and localize assets that fit each platform. The mix included 3D animations, playables, UGC videos, and branded trailers. This ensured consistent creative quality and variety that engaged diverse audiences while meeting strict brand standards.
Multi-studio creative collaboration
3D animations, playables, UGC, branded trailers
Localized assets for each platform
Step02
Creative Development and Execution
We collaborated with several creative studios to produce and localize assets that fit each platform. The mix included 3D animations, playables, UGC videos, and branded trailers. This ensured consistent creative quality and variety that engaged diverse audiences while meeting strict brand standards.
Multi-studio creative collaboration
3D animations, playables, UGC, branded trailers
Localized assets for each platform
Step02
Creative Development and Execution
We collaborated with several creative studios to produce and localize assets that fit each platform. The mix included 3D animations, playables, UGC videos, and branded trailers. This ensured consistent creative quality and variety that engaged diverse audiences while meeting strict brand standards.
Multi-studio creative collaboration
3D animations, playables, UGC, branded trailers
Localized assets for each platform
Step03
Campaign Optimization and Delivery
Once the campaigns launched, our team closely tracked performance data and optimized bids, creatives, and placements daily. This agile process allowed us to maintain cost efficiency and scale engagement quickly, driving installs, retention, and ROI across multiple high-value markets.
Daily performance tracking and optimization
Agile bid, creative, and placement adjustments
Multi-market engagement scaling
Step03
Campaign Optimization and Delivery
Once the campaigns launched, our team closely tracked performance data and optimized bids, creatives, and placements daily. This agile process allowed us to maintain cost efficiency and scale engagement quickly, driving installs, retention, and ROI across multiple high-value markets.
Daily performance tracking and optimization
Agile bid, creative, and placement adjustments
Multi-market engagement scaling
Step03
Campaign Optimization and Delivery
Once the campaigns launched, our team closely tracked performance data and optimized bids, creatives, and placements daily. This agile process allowed us to maintain cost efficiency and scale engagement quickly, driving installs, retention, and ROI across multiple high-value markets.
Daily performance tracking and optimization
Agile bid, creative, and placement adjustments
Multi-market engagement scaling
Business Impact & Results
The project delivered a seamless global launch that exceeded performance goals, achieving strong retention and top rankings.
Lower CPI
Below benchmark
Higher Day-7 Retention
User retention rate
ROAS First Quarter
Return on ad spend
Arenas
Performance
Capabilities
© 2025 Hellyeah Inc. All rights reserved.
EN
UK
CN
JP
KR
Arenas
Performance
Capabilities
© 2025 Hellyeah Inc. All rights reserved.
Arenas
Performance
Capabilities
© 2025 Hellyeah Inc. All rights reserved.
EN
UK
CN
JP
KR