Optimize, Launch, and Scale
a Global Gaming App
We helped Heroes of Mavia test, optimize, and launch globally, driving user growth, retention, and ROI across multiple markets.
Heroes of Mavia
Platform :
Objective & Challenges
Heroes of Mavia needed to navigate Web3 compliance, stand out in a competitive gaming market, scale efficiently, and build user trust while optimizing monetization and the in-game experience.
The Core Challenges We Solved
Heroes of Mavia needed to navigate Web3 compliance, stand out in a competitive gaming market, scale efficiently, and build user trust while optimizing monetization and the in-game experience.
Web3 Compliance
Navigating complex Web3 ad rules and compliance issues while maintaining performance across global markets.
Web3 Compliance
Navigating complex Web3 ad rules and compliance issues while maintaining performance across global markets.
Web3 Compliance
Navigating complex Web3 ad rules and compliance issues while maintaining performance across global markets.
Market Competition
Standing out in a highly competitive mobile gaming market filled with major global publishers and franchises.
Market Competition
Standing out in a highly competitive mobile gaming market filled with major global publishers and franchises.
Market Competition
Standing out in a highly competitive mobile gaming market filled with major global publishers and franchises.
Cost Efficiency
Keeping acquisition costs efficient while scaling campaigns quickly across multiple Channels: and regions.
Cost Efficiency
Keeping acquisition costs efficient while scaling campaigns quickly across multiple Channels: and regions.
Cost Efficiency
Keeping acquisition costs efficient while scaling campaigns quickly across multiple Channels: and regions.
Trust & Monetization
Building user trust and improving monetization for a Web3 title while optimizing the in-game experience.
Trust & Monetization
Building user trust and improving monetization for a Web3 title while optimizing the in-game experience.
Trust & Monetization
Building user trust and improving monetization for a Web3 title while optimizing the in-game experience.
Our Approach & Solutions
We launched phased UA campaigns, optimized in-game retention, and scaled globally through Web3-compliant media partners.
Step01
Beta and Soft Launch Testing
We began with beta and soft launch campaigns focused on testing player behavior and identifying improvement opportunities. The team tracked retention, monetization, and user feedback to refine the in-game economy and user experience before scaling. This phase built the foundation for a strong global launch.
Player behavior analysis and testing
In-game economy refinement
Retention and monetization tracking
Step01
Beta and Soft Launch Testing
We began with beta and soft launch campaigns focused on testing player behavior and identifying improvement opportunities. The team tracked retention, monetization, and user feedback to refine the in-game economy and user experience before scaling. This phase built the foundation for a strong global launch.
Player behavior analysis and testing
In-game economy refinement
Retention and monetization tracking
Step01
Beta and Soft Launch Testing
We began with beta and soft launch campaigns focused on testing player behavior and identifying improvement opportunities. The team tracked retention, monetization, and user feedback to refine the in-game economy and user experience before scaling. This phase built the foundation for a strong global launch.
Player behavior analysis and testing
In-game economy refinement
Retention and monetization tracking
Step02
Global User Acquisition
After validating key metrics, we scaled worldwide through Meta, Google, TikTok, Snapchat, and top ad networks. Campaigns were tailored by region and creative type, combining branding and performance goals. This balanced approach drove strong engagement while keeping CPI and ROI stable during global rollout.
Multi-platform scaling (Meta, Google, TikTok, Snapchat)
Regional campaign customization
Balanced branding and performance strategy
Step02
Global User Acquisition
After validating key metrics, we scaled worldwide through Meta, Google, TikTok, Snapchat, and top ad networks. Campaigns were tailored by region and creative type, combining branding and performance goals. This balanced approach drove strong engagement while keeping CPI and ROI stable during global rollout.
Multi-platform scaling (Meta, Google, TikTok, Snapchat)
Regional campaign customization
Balanced branding and performance strategy
Step02
Global User Acquisition
After validating key metrics, we scaled worldwide through Meta, Google, TikTok, Snapchat, and top ad networks. Campaigns were tailored by region and creative type, combining branding and performance goals. This balanced approach drove strong engagement while keeping CPI and ROI stable during global rollout.
Multi-platform scaling (Meta, Google, TikTok, Snapchat)
Regional campaign customization
Balanced branding and performance strategy
Step03
Web3 Integration and Optimization
We worked closely with ad partners to get approved for Web3-related placements and ensure policy compliance. The team also helped optimize Mavia's monetization systems and in-game flow, improving conversion rates and player satisfaction while maintaining long-term profitability.
Web3 ad placement approvals
Monetization system optimization
In-game flow and conversion improvements
Step03
Web3 Integration and Optimization
We worked closely with ad partners to get approved for Web3-related placements and ensure policy compliance. The team also helped optimize Mavia's monetization systems and in-game flow, improving conversion rates and player satisfaction while maintaining long-term profitability.
Web3 ad placement approvals
Monetization system optimization
In-game flow and conversion improvements
Step03
Web3 Integration and Optimization
We worked closely with ad partners to get approved for Web3-related placements and ensure policy compliance. The team also helped optimize Mavia's monetization systems and in-game flow, improving conversion rates and player satisfaction while maintaining long-term profitability.
Web3 ad placement approvals
Monetization system optimization
In-game flow and conversion improvements
Business Impact & Results
The project achieved a smooth global launch, delivering strong ROI, user retention, and brand visibility in the gaming market.
Total Installs
Across all markets
ROI Improvement
Achieved through optimization
Higher Retention
User engagement boost
Arenas
Performance
Capabilities
© 2025 Hellyeah Inc. All rights reserved.
EN
UK
CN
JP
KR
Arenas
Performance
Capabilities
© 2025 Hellyeah Inc. All rights reserved.
Arenas
Performance
Capabilities
© 2025 Hellyeah Inc. All rights reserved.
EN
UK
CN
JP
KR