Path to #1
Outdoors App
We helped The Dyrt boost conversions and app rankings through rapid A/B testing and creative optimization during peak pandemic demand.
The Dyrt
Platform :
Objective & Challenges
The Dyrt needed to scale efficiently with limited ad channels, avoid creative fatigue during peak demand, improve conversion rates in a competitive category, and identify strong performers quickly to maximize ROI.
The Core Challenges We Solved
We identified and addressed four critical challenges to help The Dyrt become the #1 camping app
Limited Ad Channels
Limited ad channels made scaling difficult, requiring precise testing and strong performance discipline.
Limited Ad Channels
Limited ad channels made scaling difficult, requiring precise testing and strong performance discipline.
Limited Ad Channels
Limited ad channels made scaling difficult, requiring precise testing and strong performance discipline.
Creative Fatigue
Avoiding creative fatigue during peak demand by producing new content at a fast, consistent pace.
Creative Fatigue
Avoiding creative fatigue during peak demand by producing new content at a fast, consistent pace.
Creative Fatigue
Avoiding creative fatigue during peak demand by producing new content at a fast, consistent pace.
Conversion Optimization
Improving conversion rates in a highly competitive outdoor and travel app category during a surge in usage.
Conversion Optimization
Improving conversion rates in a highly competitive outdoor and travel app category during a surge in usage.
Conversion Optimization
Improving conversion rates in a highly competitive outdoor and travel app category during a surge in usage.
Efficient Testing
Identifying strong performers quickly and reallocating spend efficiently with limited margin for wasted tests.
Efficient Testing
Identifying strong performers quickly and reallocating spend efficiently with limited margin for wasted tests.
Efficient Testing
Identifying strong performers quickly and reallocating spend efficiently with limited margin for wasted tests.
Our Approach & Solutions
We ran rapid A/B tests across formats, produced weekly creatives, and scaled winners through daily optimization.
Step01
Rapid A/B Testing Framework
With limited available ad channels, we relied heavily on continuous A/B testing to drive performance. We tested variations of copy, images, and video formats daily, gathering quick insights to guide spend. This testing framework allowed us to identify strong patterns early and refine messaging and visuals for maximum conversion impact.
Daily testing of copy, images, and video formats
Quick insights to guide spend allocation
Early pattern identification for conversion optimization
Step01
Rapid A/B Testing Framework
With limited available ad channels, we relied heavily on continuous A/B testing to drive performance. We tested variations of copy, images, and video formats daily, gathering quick insights to guide spend. This testing framework allowed us to identify strong patterns early and refine messaging and visuals for maximum conversion impact.
Daily testing of copy, images, and video formats
Quick insights to guide spend allocation
Early pattern identification for conversion optimization
Step01
Rapid A/B Testing Framework
With limited available ad channels, we relied heavily on continuous A/B testing to drive performance. We tested variations of copy, images, and video formats daily, gathering quick insights to guide spend. This testing framework allowed us to identify strong patterns early and refine messaging and visuals for maximum conversion impact.
Daily testing of copy, images, and video formats
Quick insights to guide spend allocation
Early pattern identification for conversion optimization
Step02
High-Velocity Creative Production
To reduce fatigue and keep performance high, our creative team produced fresh assets every week. These included new visuals, updated copy angles, and multiple video concepts tailored to outdoor audiences. The steady creative pipeline ensured a constant flow of testable content, helping us uncover winners with strong conversion potential.
Weekly fresh asset production
Outdoor audience-tailored concepts
Constant flow of testable content
Step02
High-Velocity Creative Production
To reduce fatigue and keep performance high, our creative team produced fresh assets every week. These included new visuals, updated copy angles, and multiple video concepts tailored to outdoor audiences. The steady creative pipeline ensured a constant flow of testable content, helping us uncover winners with strong conversion potential.
Weekly fresh asset production
Outdoor audience-tailored concepts
Constant flow of testable content
Step02
High-Velocity Creative Production
To reduce fatigue and keep performance high, our creative team produced fresh assets every week. These included new visuals, updated copy angles, and multiple video concepts tailored to outdoor audiences. The steady creative pipeline ensured a constant flow of testable content, helping us uncover winners with strong conversion potential.
Weekly fresh asset production
Outdoor audience-tailored concepts
Constant flow of testable content
Step03
Daily Optimization and Scaling
Once early trends appeared, we quickly cut underperforming ads and shifted spend to top performers. This daily optimization process allowed The Dyrt to maintain strong efficiency across all campaigns. By scaling only the best creative and targeting combinations, we improved user acquisition costs and conversion rates despite limited channels.
Quick cuts to underperforming ads
Spend shifted to top performers
Improved acquisition costs and conversions
Step03
Daily Optimization and Scaling
Once early trends appeared, we quickly cut underperforming ads and shifted spend to top performers. This daily optimization process allowed The Dyrt to maintain strong efficiency across all campaigns. By scaling only the best creative and targeting combinations, we improved user acquisition costs and conversion rates despite limited channels.
Quick cuts to underperforming ads
Spend shifted to top performers
Improved acquisition costs and conversions
Step03
Daily Optimization and Scaling
Once early trends appeared, we quickly cut underperforming ads and shifted spend to top performers. This daily optimization process allowed The Dyrt to maintain strong efficiency across all campaigns. By scaling only the best creative and targeting combinations, we improved user acquisition costs and conversion rates despite limited channels.
Quick cuts to underperforming ads
Spend shifted to top performers
Improved acquisition costs and conversions
Business Impact & Results
The Dyrt improved conversion rates, app ranking, and efficiency by combining constant testing, weekly creatives, and fast optimization cycles.
Ranked Camping App
In the United States
Higher Premium Conversions
Subscription growth
Lower Cost Per Install
Acquisition efficiency
Arenas
Performance
Capabilities
© 2025 Hellyeah Inc. All rights reserved.
EN
UK
CN
JP
KR
Arenas
Performance
Capabilities
© 2025 Hellyeah Inc. All rights reserved.
Arenas
Performance
Capabilities
© 2025 Hellyeah Inc. All rights reserved.
EN
UK
CN
JP
KR