Launch Pokémon Masters EX
Across Multiple Key Markets
We helped DeNA launch Pokémon Masters EX globally, driving installs, retention, and monetization across key international markets.
DeNA
Platform :
Objective & Challenges
DeNA needed to coordinate a multi-country launch with consistent quality, balance global scale with local performance, produce high-quality localized creatives, and optimize campaigns in real time for sustained engagement.
The Core Challenges We Solved
We identified and addressed four critical challenges to ensure Pokémon Masters EX's successful global launch
Multi-Country Coordination
Coordinating a multi-country launch across languages, Channels:, and teams with consistent quality control.
Multi-Country Coordination
Coordinating a multi-country launch across languages, Channels:, and teams with consistent quality control.
Multi-Country Coordination
Coordinating a multi-country launch across languages, Channels:, and teams with consistent quality control.
Global Scale & Local Performance
Balancing global scale and local performance while keeping ROI and retention metrics consistently strong.
Global Scale & Local Performance
Balancing global scale and local performance while keeping ROI and retention metrics consistently strong.
Global Scale & Local Performance
Balancing global scale and local performance while keeping ROI and retention metrics consistently strong.
Localized Creative Quality
Producing high-quality localized creatives that appealed to different cultural audiences and gameplay styles.
Localized Creative Quality
Producing high-quality localized creatives that appealed to different cultural audiences and gameplay styles.
Localized Creative Quality
Producing high-quality localized creatives that appealed to different cultural audiences and gameplay styles.
Real-Time Optimization
Optimizing campaigns across platforms in real time to maintain install volume and long-term player engagement.
Real-Time Optimization
Optimizing campaigns across platforms in real time to maintain install volume and long-term player engagement.
Real-Time Optimization
Optimizing campaigns across platforms in real time to maintain install volume and long-term player engagement.
Our Approach & Solutions
We ran cross-platform UA campaigns, localized creative assets, and optimized performance through continuous testing.
Step01
Multi-Platform Launch Execution
We launched user acquisition campaigns across Google, Meta, TikTok, Snapchat, and Apple Ads to ensure full coverage in each market. Our targeting strategy balanced reach and efficiency, focusing on players most likely to engage long-term. This foundation supported both volume and retention from day one.
Full platform coverage (Google, Meta, TikTok, Snapchat, Apple)
Reach and efficiency balanced targeting
Long-term engagement focus
Step01
Multi-Platform Launch Execution
We launched user acquisition campaigns across Google, Meta, TikTok, Snapchat, and Apple Ads to ensure full coverage in each market. Our targeting strategy balanced reach and efficiency, focusing on players most likely to engage long-term. This foundation supported both volume and retention from day one.
Full platform coverage (Google, Meta, TikTok, Snapchat, Apple)
Reach and efficiency balanced targeting
Long-term engagement focus
Step01
Multi-Platform Launch Execution
We launched user acquisition campaigns across Google, Meta, TikTok, Snapchat, and Apple Ads to ensure full coverage in each market. Our targeting strategy balanced reach and efficiency, focusing on players most likely to engage long-term. This foundation supported both volume and retention from day one.
Full platform coverage (Google, Meta, TikTok, Snapchat, Apple)
Reach and efficiency balanced targeting
Long-term engagement focus
Step02
Localized Creative Development
We partnered with creative studios to produce localized ad assets, including videos, static graphics, and gameplay trailers. Each asset was designed to align with the cultural tone of its target market. A/B testing helped us refine which formats and visuals performed best in each region.
Videos, graphics, gameplay trailers
Cultural alignment for each market
A/B testing for format optimization
Step02
Localized Creative Development
We partnered with creative studios to produce localized ad assets, including videos, static graphics, and gameplay trailers. Each asset was designed to align with the cultural tone of its target market. A/B testing helped us refine which formats and visuals performed best in each region.
Videos, graphics, gameplay trailers
Cultural alignment for each market
A/B testing for format optimization
Step02
Localized Creative Development
We partnered with creative studios to produce localized ad assets, including videos, static graphics, and gameplay trailers. Each asset was designed to align with the cultural tone of its target market. A/B testing helped us refine which formats and visuals performed best in each region.
Videos, graphics, gameplay trailers
Cultural alignment for each market
A/B testing for format optimization
Step03
Continuous Optimization
Performance data was reviewed daily to track installs, retention, and ROI across platforms. Budgets were dynamically shifted toward top-performing combinations of creative and audience segments. This agile testing framework kept acquisition costs efficient and long-term engagement rates strong.
Daily performance tracking
Dynamic budget allocation
Agile testing framework
Step03
Continuous Optimization
Performance data was reviewed daily to track installs, retention, and ROI across platforms. Budgets were dynamically shifted toward top-performing combinations of creative and audience segments. This agile testing framework kept acquisition costs efficient and long-term engagement rates strong.
Daily performance tracking
Dynamic budget allocation
Agile testing framework
Step03
Continuous Optimization
Performance data was reviewed daily to track installs, retention, and ROI across platforms. Budgets were dynamically shifted toward top-performing combinations of creative and audience segments. This agile testing framework kept acquisition costs efficient and long-term engagement rates strong.
Daily performance tracking
Dynamic budget allocation
Agile testing framework
Business Impact & Results
The campaign achieved a smooth global rollout, delivering high installs, strong retention, and strong early monetization results.
Lower CPI
Below benchmark
Higher Day-7 Retention
Player retention rate
ROAS in Two Months
Return on ad spend
Arenas
Performance
Capabilities
© 2025 Hellyeah Inc. All rights reserved.
EN
UK
CN
JP
KR
Arenas
Performance
Capabilities
© 2025 Hellyeah Inc. All rights reserved.
Arenas
Performance
Capabilities
© 2025 Hellyeah Inc. All rights reserved.
EN
UK
CN
JP
KR