Brand assets

The Hellyeah brand.

The logo, color and type that make up the brand, with every logo file ready to download. Use the supplied assets without redrawing or altering the mark.

Download brand assets

Logo variants.

Lockup

The default. Use it wherever the brand appears first.

SVG PNG

Lockup, white

For dark backgrounds and photography.

SVG PNG

Icon

The app icon. For favicons, avatars and product surfaces.

SVG PNG

Icon, white

The app icon on dark surfaces.

SVG PNG

Glyph

The mark alone, without the container.

SVG PNG

Glyph, white

The mark on dark surfaces.

SVG PNG

Wordmark

The name alone. Use when the mark already appears nearby.

SVG PNG

Wordmark, white

The name on dark surfaces.

SVG PNG

Typography.

Two typefaces carry the brand. Lastik sets display headings and gives the brand its voice. GeneralSans carries everything else: body copy, interface text and labels.

Display typeface

Lastik

Sets page and section headings. Regular is the only cut we ship, so never fake a bold or an italic.

RegularAa

Text typeface

GeneralSans

Carries body copy, interface text and labels. A variable font, so any weight from 200 to 600 is available.

Light 200Aa

Regular 400Aa

Medium 500Aa

Semibold 600Aa

Color.

One brand color on a neutral base. Orange is the only accent, so it stays reserved for the logo and the moments that matter. Values are the source of truth for screen and print. Select any swatch to copy its hex.

Usage rules.

Keep clear space around the logo equal to the height of the mark.
Do not rotate, stretch, recolor or add effects to the logo.
Never place the dark logo on a dark surface. Use the white variant.
Below 24px, use the glyph rather than the full lockup.
Use the supplied files. Do not redraw the mark or reset the wordmark.

Machine readable tokens (JSON)Desktop wallpapers