The challenge
BeFreed needed a growth loop that scaled with the team.
The classic story: traction outran the org chart. Manual creative cycles, disparate dashboards, and channel-specific tooling were all bottlenecks on the next 10×. Hellyeah took over the loop: research, create, launch, learn. That freed the team to focus on the bets only humans can make.
The approach
- CapabilityUGC
- CapabilityMobile UA
- CapabilityCreative
The outcome
240
Ads / week
−38%
CPI
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