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B2B Growth·Mutation
Eragon
Builder platform scaling devtool acquisition with Mutation-driven attribution.
The challenge
Eragon needed a growth loop that scaled with the team.
The classic story: traction outran the org chart. Manual creative cycles, disparate dashboards, and channel-specific tooling were all bottlenecks on the next 10×. Hellyeah took over the loop: research, create, launch, learn. That freed the team to focus on the bets only humans can make.
The approach
- CapabilityAttribution
- CapabilityPLG
- CapabilityLifecycle
The outcome
−28%
CAC payback
2.4×
Activation
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