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Logistics·AIMA
J&T Express
Global brand exposure during the 2022 World Cup with a Messi-led multi-channel campaign.
The challenge
J&T Express needed a growth loop that scaled with the team.
The classic story: traction outran the org chart. Manual creative cycles, disparate dashboards, and channel-specific tooling were all bottlenecks on the next 10×. Hellyeah took over the loop: research, create, launch, learn. That freed the team to focus on the bets only humans can make.
The approach
- CapabilityInfluencer
- CapabilityPerformance
- CapabilityBrand
The outcome
120M
Influencer reach
−55%
CPM vs forecast
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