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Consumer Tech·Déjà Vu
Viggle
Viral AI-video app reached #2 on the US App Store with Déjà Vu experimentation.
The challenge
Viggle needed a growth loop that scaled with the team.
The classic story: traction outran the org chart. Manual creative cycles, disparate dashboards, and channel-specific tooling were all bottlenecks on the next 10×. Hellyeah took over the loop: research, create, launch, learn. That freed the team to focus on the bets only humans can make.
The approach
- CapabilityCreative Testing
- CapabilityPaid Social
- CapabilityInfluencer
The outcome
#2
US App Store
11×
DAU lift
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